Pioneer Reserves in the first collection of the Natus System

Ranulfo Paiva Sobrinho
Natus
Published in
4 min readJun 21, 2021

Flavio Ojidos — Co-founder, Natus System

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Image credit: Guilherme Perez. Description: Marcelo Haddad, Cris Kellyns, Pedro Lobão, Flávio Ojidos, Caio Bellinati and Levy Dantas visiting Gigante do Itaguaré PPA.

An idea with a vision for the future and four people determined to make it a reality. This was the seed of the Natus System, whose first meetings took place in April 2019. Since then, there have been several face-to-face and virtual meetings, and countless hours dedicated to establishing all the necessary arrangements and mechanisms for the system to be conceived.

Natus Unit’s first collection includes the participation of five nature reserves of which two, namely Neivo Pires and Gigante do Itaguaré, belong to two of the founders of the initiative, Laercio Sousa and Flávio Ojidos, respectively. The other three nature reserves participating in the first collection belong to owners who believed in the people behind the idea and made their reserves available for the project. Let’s get to know a little more about each of them!

The RPPN — (Portuguese acronym for private reserve of natural heritage) La Figueira belongs to Thomas Brieu and Rodrigo Vieira. Both live on the property that houses the reserve in Piracaia, in the interior of the state of São Paulo, Brazil. Thomas is a Frenchman in love with Brazil and Rodrigo is an artist from the dance world, both with strong entrepreneurial characteristics who entrust their paths to the wisdom of the trees. Once they got to know the initiative, which is still not very structured, they did not think twice about supporting it and making the reserve available. This reserve protects 33.53 hectares of the Atlantic Forest biome.

The RPPN Morro das Aranhas (“Spiders peak”) has a different profile, belonging to the Costão do Santinho Resort Hotel, in Florianópolis, Santa Catarina, Brazil. Its manager, Ciro Couto, a great partner of the conservation movement in Brazil, was responsible for the inclusion of this reserve in the first Natus Unit collection. The Costão do Santinho receives thousands of tourists every year and has a very serious work in the environmental area, so the participation of this reserve brings with it the potential to communicate the initiative to the public. This reserve protects 43.63 hectares of the Atlantic Forest biome.

The RPPN Sítio Bons Amigos (“good friends”), owned by Marcos Antônio dos Santos, located in Manaus, Amazonas State, Brazil, is the representative of the Amazon biome in Natus Unit’s first collection. Marcos is a scholar and great connoisseur of the bat world, and the RPPN promotes a series of activities and environmental education initiatives around the protection of this species. In addition, the reserve is part of the Latin American and Caribbean Network for Bat Conservation. This reserve protects 31.93 hectares of the Amazon biome.

The RPPN Neivo Pires, owned by co-founder Laercio Sousa, is located in Miranda, Mato Grosso do Sul, Brazil. Laercio is a business administrator and conservationist with more than 20 years of history working in Brazil’s NGO sector on behalf of RPPNs. With great charisma among RPPN owners, for many years Laercio advocated for the need to create a “green currency”. He was responsible for approaching Ranulfo Paiva and Karla Córdoba, the other two founders of the initiative. This reserve protects 461.91 hectares of the Pantanal biome.

Finally, the RPPN Gigante do Itaguaré, owned by a group of friends, represented here by co-founder Flávio Ojidos, is located in Cruzeiro, in the interior of São Paulo state, Brazil. This reserve protects one of the highest peaks in the state and is part of a large ecological corridor in the Serra da Mantiqueira. Flávio Ojidos is an entrepreneur in the environmental area who is dedicated to projects that generate resources for conservation, which gave rise to the book “Conservation in Continuous Cycle”, whose methodology is being applied in practice in the RPPN that he manages. This reserve protects 356.98 hectares of the Atlantic Forest biome.

This is the diversity that drives the Natus System. These five reserves are pioneers in mobilizing their environmental assets in a system that intends to mark a tipping point in the way conservation on private land is valued worldwide.

The diversity of landowner profiles is also found in the diversity of life present in each of these reserves. And so it is with the nearly two thousand RPPNs in Brazil and the tens of thousands of Privately Protected Areas around the world. Each one with its own history, features and vocations, but all with one thing in common: preserved environmental assets forever providing ecosystem services to the world!

The Natus environmental cryptoasset system is an innovative initiative that unites entrepreneurs, Privately Protected Area (PPAs) owners and people using the best of blockchain technology to strengthen the global network of PPAs.

Get involved in building environmental legacy

Visit www.sistemanatus.com for more information and to join our waiting list.

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