BIMI: Boost Your Brand and Increase Email Engagement
Are you tired of your emails going unnoticed? Do you want to enhance your brand visibility and build trust with your customers? Look no further! In this blog, we will introduce you to the power of BIMI and how it can revolutionise your email marketing strategy.
Brand Indicators for Message Identification (BIMI)
In today’s digital age, email has become one of the most effective communication channels for businesses. However, with the increasing number of phishing attacks and fraudulent emails, it is becoming more challenging to establish trust and authenticity. This is where BIMI comes into play.
BIMI is an authentication framework that works alongside other protocols such as DKIM, SPF, and DMARC. It not only verifies the authenticity of your emails but also enhances your brand presence by displaying your logo in the inbox of your recipients. Think of it as the email equivalent of the coveted blue tick on Twitter.
The Benefits of BIMI
1. Brand Awareness
With BIMI, your logo becomes an integral part of every email you send. This constant visual reminder of your brand will help boost brand recall among your customers. Whether they are scanning their inbox or opening an email, your logo will be prominently displayed, reinforcing your brand identity.
2. Enhanced Security
One of the key benefits of BIMI is the increased security it provides for your email communications. By going through a rigorous authentication process, BIMI ensures that only legitimate emails carry your logo. This prevents fraudsters from tarnishing your brand.
3. Increased Trust
In a world where broken or missing logos are seen as a symbol of distrust, BIMI can help you maintain a positive reputation. When your emails include an authenticated logo, your recipients can trust the legitimacy of your message. The visual representation of your brand in their inbox fosters a sense of trust and credibility.
4. Distinguish Yourself from Spammers
As the volume of spam continues to rise, recipients are becoming more cautious about the emails they open. By adopting BIMI and displaying your logo, you set yourself apart from spammers and demonstrate your commitment to providing valuable content.
5. Improved Email Engagement
According to recent trials, implementing BIMI logos has shown an average increase of 10% in email open rates. This means that more of your emails will be seen, read, and acted upon. With BIMI, you can capture the attention of your audience from the moment they see your logo in their inbox.
Prerequisite
- DMARC and SPF framework should already be in place. Check your status here.
- Your company logo needs to be in a specific format i.e SVG Tiny-PS
– SVG Conversion Tools can help you in converting your logo to the
specific format accepted by BIMI
– Final SVG image should be hosted on a public domain.
- VMC — Verified Mark Certificates (3rd party issued certificate) : This is a requirement to implement BIMI in Gmail. However, it is optional for Yahoo. Your logo must be registered with an approved trademark office. That’s right, you have to prove that your company is the authentic owner of this logo. At this time, VMCs are being issued by two BIMI-qualified Certification Authorities
– DigiCert
– Entrust Datacard
Implementation
Go to BIMI’s website for generating the record by sharing following details:
- Company Domain — This has to be the sender domain of your emails. For eg. If your sender is info@xyz.com, then xyz.com would be your domain.
- SVG image public link
- VMC (optional). If our domain has a good reputation and we are still unable to see the logo in email clients, then we will get one and change/update our BIMI record
Once all of the above are verified and BIMI compliant, we will get a TXT record which will look like as described below. You can learn more about this TXT record here:
default._bimi.xyz.com TXT
v=BIMI1; l=https://xyz.com/path-to-svgfile/logo.svg; a=;Visit DNS Hosting Provider and Create a TXT record where :
- Host = default._bimi.<your domain>.com
- Value = “v=BIMI1; l=https://xyz.com/path-to-svgfile/logo.svg; a=;”
Once you have published this record with your domain provider, you can check the BIMI status. Also, have a look at the mail clients currently supporting BIMI
Embrace BIMI for Your Email Marketing Success
In conclusion, BIMI is a game-changer for email marketing. It not only enhances your brand presence but also ensures the security and trustworthiness of your email communication. With BIMI, you can stand out from the competition, increase brand recall, and boost email engagement.
