The undoing work

Sometimes it’s tough to step back and reevaluate. When you’re so familiar with a thing you become color blind to its imperfections.

What may seem obvious to an outsider is routine and normal.

With a product, one you have history with, it takes an active willingness to be self-critical.

Yes, it was many hours and meetings and effort. But, so what?

Do you have what it takes to be open and ask, “is this right?”

Because a good idea five years ago might be a terrible one now.

In fact, it’s likely so if you never tested and measured the response in the first place.

When you look at something formed, it takes a different mindset to think, “what can we undo?”

What doesn’t need to exist anymore? What can we remove to improve this experience?

When you have skin in the game, this can be a difficult ask. You want to believe that every decision was the right one. How unlikely that could be.