How Pantone Colors Your World

Why your wardrobe is wine-hued this year

Nautilus
Nautilus
Nov 6, 2019 · 7 min read
Image for post
Image for post
Photos: Inka Mathew

By Claire Cameron

Originally published at Nautilus on July 16, 2015.

You can wear them as high-fashion jewelry, eat them in marshmallow form, and wrap your packages in duct tape branded with their likeness. Their cultural currency is so strong that, in April, the color authority Pantone…

To keep reading this story, get the free app or log in.
Read the rest of this story with a free account.

You’ll also discover more fresh thinking personalized to your interests and can follow your favorite authors, publications, and topics.
Or, continue in mobile web
Already have an account? Sign in

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store