There Are No True Rebels

We follow others no matter how hard we try

Nautilus
Nautilus
Jan 13, 2020 · 7 min read
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Photo source: John Kobal Foundation/Hulton Archive/Getty Images

By Joann Greco

Originally published at Nautilus on October 20, 2016.

The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning,” Jonah Berger writes in the opening of his 2016 book, Invisible Influence: The Hidden Forces

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