20 reasons you’ve got to be on social media NOW

This one is for those who are still on the fence about investing in social media as part of their marketing strategy.

Here are 20 reasons why you MUST be on social media:

CONTENT CREATION & DISTRIBUTION

1. Share content via copy, photos and video

2. Post regular updates about your business (snap or shoot and post)

3. Unlike your website, which must feature product/service aspects of the business, on social media, you can showcase different elements (made easier thanks to the various formats you can leverage)

4. Social media makes it easy for you to be spontaneous with your content

5. Cross-promote other local businesses by sharing their content

6. Micro-influencer promotions and user-generated content

CUSTOMER ENGAGEMENT

7. You’re going where your target audience is already active

8. Around the clock engagement with followers

9. A prospect who sees your posts regularly and engages, feels connected to you as opposed to someone who has just been on your website

10. Another touchpoint for your customer service (answering questions in the comments and DMs)

11. Close sales!

12. Test various content formats to see what works

MARKET RESEARCH

13. Find out what people are saying about you or your industry (social listening)

14. Analyse customer behaviour based on how they engage with you (and your competition)

15. Be a part of your followers’ journeys (funnels)

16. Watch what the competition is doing (posts, ads and engagement)

BRAND BUILDING

17. Social media channels add to your digital real estate (meaning, someone Googling you will find more than only your website)

18. Social media ads are way cheaper than other media (plus, they are action-oriented)

19. You can be outrageous on social media (add a splash of personality to your business)

20. Your business’s online journal

What did I miss?

Drop a comment and let me know.