How to hire a marketing agency or get the best out of your existing one

Naveen Sivakumaran
Naveen Sivakumaran
Published in
2 min readSep 24, 2021

Tell us your business goals.

About your competitors.

Your challenges.

Who your ideal customer is.

Tell us everything.

If we, the agency, don’t ask questions to understand all this, we don’t deserve to get hired.

Instead, if we ask you:

  • What kind of website do you want, and how many pages?
  • What should the layout be like?
  • What social media channels and how many posts/week?
  • How many words for an article?

Run a mile. We don’t deserve to get hired.

Why?

We, at least the few good ones, offer solutions.

You wouldn’t go to a doctor and say what surgery or medication you need.

Nor would you tell your electrician how to relocate a plug point.

Why treat a marketing agency any different?

Tell us your goals, competitors, challenges, and ideal customer.

Trust us to do the rest.

Remember, like everything else, when it comes to marketing agencies, you have options.

Take time to choose the best fit.

Don’t go on price — “Give me this ,this and this for $X”.

You’ll only get what you pay for!

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