Thoughtful marketing: Little things that delight customers

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Thoughtful marketing is not expensive but requires effort.

It pays back in spades because it involves delighting your customers.

See, when you make them smile, you earn a spot in their hearts.

They’ll remember you more than the fancy stuff you do.

And they’ll tell others about you.

Here are some things our clients do that’s making all the difference:

• FREE upgrade to priority shipping, whenever possible. The customer doesn’t even know until they receive the package.
• Phone call before and after shipping,
• Same day delivery by the owner. Better than Santa Clause!
• Always accessible via Facebook Messenger and Instagram DMs to answer questions
• Never using impersonal, standardised copy on social media. You know the “Thank you for getting in touch with ABC. Please call us on 1234567 for assistance” crap that big businesses respond with for anything you say on their socials. Yeah, we don’t do that.
• Pre and post-sales support via multiple channels — phone, email, Facebook and Instagram
• Useful, relevant and timely content for customers to get the best out of their product(s)
• Senior management replies to every newsletter that customers respond to

Now, we can’t scale these tactics because they can’t be automated.

If they’re automated, they become commoditized.

Then they lose the element of surprise. There’s no delight.

Businesses that are doing great are the ones that are doing the unscalable stuff well.

With small businesses, this is easy. Use it to your advantage.

How are you putting a smile on your customer’s face?