DPD Pilot Integration Update

NAVIADDRESS
NAVIADDRESS
Published in
3 min readJul 3, 2018

The Naviaddress team has completed the second stage of the pilot integration with DPD, one of the largest parcel delivery companies in Europe and a strategic partner of Alibaba in Russia. In this phase, we’ve made around 20 interviews with DPD executives to identify exact pain point areas at address processing and parcel delivery stages where Naviaddress IDs can be implemented for the benefit of DPD customers, clients and employees.

Our pain point hypothesis was confirmed — they are address normalization and verification and further processing of so called undeliverable-as- addressed mail. Customers often provide partly legible or hardly legible address, which leads to errors and inaccuracies in further order processing. If the system cannot process some of this data related to delivery addresses (for instance, when the spelling is wrong), these addresses have to be double-checked by the logistic company itself. In some cases, a call-center team has to take over this task and call the client directly to verify. All these steps require additional resources and generate unwanted costs. Implementing Naviaddress’ verification system will help to optimize the internal efficiency of delivery services, while lowering costs, reducing errors, and in turn, increasing customer satisfaction.

Another pain point is the productivity of the courier field force; as a rule, couriers are required to pick up and drop off items at various locations around town, many of which are probably unknown to the courier. Maps (digital and printed) may help to some degree, but they do not usually have the reliable or accurate information about parking lots, entrances, gates and door way information. Every naviaddress functions as “smart addresses”, allowing users to assign and store their personal “last-mile” information in a Naviaddress ID. This includes details that facilitate last-mile description (embedded geographical coordinates, physical address, route description, photos, etc.) significantly simplifying the process of finding the correct address.

Consumer expectations nowadays have shifted dramatically to instant gratification. Fulfilling their expectations and orders involves choosing the best inventory source, carrier and service level, as well as the technology to be able to manage all these factors. For a post-delivery operator, the correct and verified addressing system means time and resource savings, and, of course, a notable increase in customer loyalty. Naviaddress team is developing properties of Naviaddress platform database and Naviaddress IDs as well as API of the platform to fit NAVI platform features and the APIs with need of the majority of express delivery operators instead of only one operator where pain points could be unique. This will cut waste, optimize resources and transform the delivery market as a whole and drive massive demand for Naviaddresses and NAVI tokens.

In July and August, the Team will further research address related requirements of national delivery, pick-up points operators and their e-commerce clients. We currently negotiate and plan to launch several pilot projects with express delivery and e-commerce operators to determine exact pain points related to their daily business and provide quantitative and qualitative evidence about how the Naviaddress solution can help improve internal efficiency in the delivery industry.

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