Hatice Ugurel·Oct 19, 202120 Questions Every Investor AsksIs your idea a vitamin or a painkiller? Where did the idea come from in the first place, what problem are you trying to solve exactly? Are your potential customers aware of the problem you’re trying to solve? Who is your competition and what’s your competitive advantage? How do you…Pitching6 min readPitching6 min read
Hatice Ugurel·Dec 31, 2020How to Transform Your Business Model in the Retail Industry?In our insights series of the retail industry, we examined the four defining trends before the Covid-19 crisis. Then, we talked about the increasingly ambivalent differentiation between the “online” and “offline” buying behaviours. In order to thrive, we argue that retail businesses should merge their online and brick-and-mortar insights. …Retail7 min readRetail7 min read
Hatice Ugurel·Nov 26, 2020How to Change Your Business Model in the Food IndustryIn our insight series on the food service industry, we have been examining trends and the startups that are building the future of the industry. …Food Service5 min readFood Service5 min read
Yalin Solmaz·Nov 12, 20208 Start-Ups the Foodservice Industry Should Team Up WithJust as trends in business are constantly changing, so are successful business models. And since start-ups tend to lead in transforming and adapting their industry, it makes perfect sense to look into the entrepreneurs in each sector to get a read of where the industry might be heading towards. …Restaurant8 min readRestaurant8 min read
Hatice Ugurel·Nov 2, 2020The End of Online vs Offline; Time to Unify the Customer ExperienceIn the first instalment of our analysis of the retail sector, we’ve covered the four trends that have defined this sector prior to the current crisis; gamification of the retail experience, allowing the customers to visualise the products before they purchase, augmenting the physical set up of their experience, and…Digitalization6 min readDigitalization6 min read
Yalin Solmaz·Oct 29, 2020The Battle for the Casual CreatorThere is only one metric that really matters for a UGC platform: the growth of its casual creator base. YouTube, Instagram and others have been proudly leveraging their home-grown top creators in their marketing efforts, but there is really only one metric that matters for the health and sustainability of…Social Media6 min readSocial Media6 min read
Yalin Solmaz·Oct 29, 2020Who Nailed and Failed Digitalisation in the Food Service Industry?Digital transformation, more than ever, is redefining how business is conducted for the foodservice industry. Businesses that can keep up with shifts in the industry create wonders, while restaurants that fail to embrace the new trends struggle greatly. In our previous blog post about the restaurant industry, we covered the…Restaurant5 min readRestaurant5 min read
Hatice Ugurel·Oct 21, 2020Four Trends Towards Digitalising the Retail ExperienceThe discussion surrounding digitalisation in the retail industry is not something new, so any analysis and future recommendations for the sector cannot be solely a response to the Covid-19 crisis. …Retail4 min readRetail4 min read
Hatice Ugurel·Oct 21, 2020Four Key Trends of Digitalisation in the Food Service Industry Leading up to the Covid-19 CrisisThe relationship between customers and the restaurant industry has long been in flux, even before Covid-19 hit, so any analysis and future recommendations for the sector cannot be solely a response to the Covid-19 crisis. …Digitalisation5 min readDigitalisation5 min read
Hatice Ugurel·Oct 16, 2020Conflict is Inevitable, Polarisation is NotThe best advice you can get nowadays is to ignore all social media apps on your devices. The rationale is simple. If you want to save yourself from constant anxiety, extreme worry, restlessness, stress and lack of concentration, do not check social media or newspapers first thing in the morning…Polarization4 min readPolarization4 min read