Hello! We are NBC News Digital.

Pleasure to meet you, welcome to our blog

Welcome to the NBC News Digital blog where we’ll be sharing ideas, news, and thoughts about our products and content, and about the industry in which we operate.

But before we get into any of that, a quick word on who ‘we’ are and why we’re here. NBC News Digital is the group of people responsible for the digital journalism, products and operations for NBC News, MSNBC, and TODAY. There are more than 250 of us across our editorial, video, product, technology, business and insights teams, all of whom have committed their talents to building NBC News, TODAY and MSNBC into leading digital destinations.

We focus in equal measure on producing journalism that informs and (hopefully) alters how you perceive the world, and on building products to match. We want to not just grow our audiences on every platform, but to increase loyalty to our brands and products, and we believe the way to get there is with quality — in our content and in the means we use to deliver that content. More compelling and varied stories, sharper reporting, and better tools for our story-tellers. And as often as possible, we want to be transparent about how we make our editorial decisions, how we choose and work with our partners and advertisers, and perhaps most importantly, about when we make mistakes and what we’re doing to remedy them.

In short, we want to transform journalism and this is the place where we’ll be talking about how we’re trying to do that. So check back and keep tabs on us. We’d love to hear your ideas and thoughts (nbcnewsdigital@nbcuni.com), both when we we get it wrong and when we get it right.

We hope to hear from you and thanks!