Part 1 Video start 0:13 — Google whines to get Apple to integrate iMessage with RCS messaging Part 2 Video start 9:07 — Axios’ local play gets highlighted in Cox buyout Part 3 Video start 19:26 — Facebook B2B segments hold promise for lower cost, easier targeting Reference Articles: It’s time…

TikTok, BlenderBot and Search — TikTok isn’t going to replace Google. But among Gen Z users, it does appear to be gaining traction as a search alternative in selected categories (restaurants, entertainment/events and travel). And, quietly, TikTok is stepping up its focus on search, testing making keywords in comments searchable. There’s even a forthcoming TikTok…

Nextdoor: Daily Users ~19 Million — Nextdoor posted Q2 revenue yesterday of $55M, representing 19% year-over-year revenue growth. This was generally considered a slight miss. The company also lowered its full-year guidance. Weekly Active Users (WAU) grew 26% to 37 million from 29 million a year ago. Just over 50% of WAUs are active daily, which…

Cox Buys Axios for Local News — Axios, the digital news site delivering journalism via bulleted lists has sold itself to Cox Enterprises for $525 million. Axios’ 2022 revenues are projected to be $100 million, from brand advertising, subscriptions and some B2B sales. Privately held Cox began as a local newspaper company. However, it sold the majority…

Part 1 Video start 0:13 — Shopify’s investment in Klaviyo improves Shopify’s enterprise cred & may signal acquisition Part 2 Video start 7:10 — The golden (lead?) era of hyper detailed location data intelligence is coming to an end Part 3 Video start 15:39- At Covid start E-commerce was…

Twitter ‘Location Spotlight’ Rolls Out — Last April Twitter launched what amounts to a GMB/GBP profile on its platform for selected businesses with physical locations. Called “Location Spotlight,” it’s now rolling out globally. Location Spotlight enables “professionals with physical business locations to display their business address, hours of operation and additional contact information so that customers…

Brand Beats Performance Marketing — Whether or not we’re in a recession, many marketers are acting like it. Tech companies are laying people off and marketing budgets are tightening. However, a new “Rules of Recession-Proofing” report from Analytic Partners (lead-form) argues that “cutting marketing budgets is a recipe for long-term failure, not success.” Based on…

Part 1 Video start 0:13 — Instagram evolves (?) to target Gen Z but leaves others behind Part 2 Video start 10:27 — Google prevents reviews on listings that offer reproductive services Part 3 Video start 19:45- Local Packs show for 77% on Google commerce query SERP results Reference Articles: INSTAGRAM…

The End of ‘Location Intelligence’? — The era of precise mobile-location data, which spawned numerous “location intelligence” vendors (e.g., Foursquare) may be coming to a close. For the past decade these firms have become progressively more sophisticated about using data from app developers to build audience segments, capture competitive insights and track store visits — from…