The GUILDen Age

Web2.0 seems to have diluted our sense of identity. It has created a cookie cutter path to success. It has forced people to a mold that is pre-fabricated. The centralized tech giants are imposing a certain system that, unless you conform, you won’t be accepted by the system. And therefore, people have lost touch with their inner inclination. Even if you are an entrepreneur, you have to jump through hoops.

Moreover, Big Techs store your date in their servers. And they can sell them to advertisers and to whomever is interested in your data. It’s big techs’ business model. Big techs don’t seem to have an alternative choice. It’s the prevailing paradigm. The result, however, is that the users (the masses) can get exploited. This is where blockchain seems to step in and solve this problem.

Therefore, while Web 2.0 seems to prevent individuals from honoring their creative flairs, Web 3.0, aka blockchain and crypto, seems to have given each individual a chance to express themselves in a more authentic way. We have already seen this with the creative communities. NFT artists are already profiting from their creations, whether that is financial or otherwise. Aside from monetary rewards, they can also get recognized. In addition, they also form a closer-knit bond with their community.

Another layer on top of these communities is what is termed “The GUILDen Age.” You see, within the NEAR ecosystem, there are different guilds. These guilds could either be regional (geographic) or thematic (specialization). Some are a combination of both. In fact, if we set aside semantics, we can essentially say that even within a regional guild, there are or is a pseudoguild existing.

But to make things more simple, we just refer to the two types of guild: regional and thematic (or specialization). However, in this content, we focus on specialization guilds. On the 16th of July 2021, there was a second wave of guild launch. And 7 guilds presented. There was the African node guild, legal guild, NEAR NFT, climate-protection, intelligence, and one that caught my eye was the flying rhinos, a guild specializing in social media best practices. It seems I am missing one guild. Oh yeah, Pandu’s (@decentricity’s) octopus guild.

While we won’t discuss each of these guilds, what they specifically do, and whom they are for, I would like to talk about how this GUILDen Age is going to provide value in the coming months or years to come. You see, the founders of these guilds are experts in their fields. This is what we meant by saying that in the blockchain world, you can express yourself more authentically. And you can form your own guild with like-minded individual to provide value to the whole blockchain community, or society, if you will.

A collection of individuals of the same interest can work together for a common goal. Wouldn’t that be more fulfilling? This is what makes Web 3.0, aka blockchain and crypto, fascinating. It’s like we recreate another whole new world. We are reinventing the way we interact with one another. Yes, we may be far apart geographically; but we can all be connected in the blockchain space.

These guilds, whatever value they provide, can make possible for humans, individually and collectively, to thrive in the blockchain world. And this can have a cascading effect. The people benefiting from a guild can start their own specialized guild that enables them to provide value based on their passions and interests. For instance, I have personally spoken to Santiago Chamat, the founder of the NEAR LEGAL GUILD.

This guild provides legal advice to all in the NEAR ecosystem about law-related concerns. You see, many countries still are not crypto-ready. I think still the majority of nations are still having that knee-jerk fear-based reaction to blockchain. Even the US itself, some of the states, cannot keep up with the goings-on with crypto. Even the blockchain entrepreneurs themselves find it very challenging to be up to speed with the latest projects within crypto.

Anyways, it’s only a matter of time when crypto hits critical mass, reach a tipping point, and snowballs into an avalanche of mass adoption. However in the meantime, we may need such services as Santiago’s legal advice. This is especially if you are in a non-industrialized, developing country. Paradoxically, you may actually be better off if you are in a 3rd world country if you are in blockchain.

The legal advice may provide you with insight on how to position your crypto project that have physical, real-world effect. Your project may be under a sector that is heavily regulated by your country. And for your project to materialize, you surely need to consult with a lawyer with a technology and crypto background.

This is just one example of the benefits of the guilden age for us in crypto, NEAR ecosystem specifically. If you need a meme to promote your project, you may reach out to Swine Guild. They specialize in memes. If you need social media best practices, especially in Tiktok, you may reach out to Flying Rhinos. If you need financial analysis, you may reach out to Merchants of NEAR guild.

We expect more guilds to launch on the NEAR ecosystem. These waves of launch can pave the way for a more community-friendly environment for the preservation of the fabric of our interaction in the crypto world. Afterall, a network such as NEAR can be made more robust by the quality and quantity of the community matrix on top of it.

This is the GUILDEN Age.

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