deadmau5 Launches NFT Partnership with Mintbase and NEAR
deadmau5, the DJ and Producer has teamed up with rockband Portugal. the Man, Mintbase, and NEAR to release their new single as single as an NFT.
The song, titled “this is fine” is being sold as a collection of 1 million NFTs exclusively on the Mintbase NFT marketplace, which runs on the carbon neutral NEAR blockchain, with tokens now on sale.
By releasing the song as an NFT, deadmau5 and Portugal. the Man could be the first artists to reach platinum status — selling one million copies in the US — with an NFT single release.
The announcement took place in Miami during the Art Basel art fair, an annual event which draws thousands of tastemakers from the art-world, entertainment, fashion and tech.
Half of the NFTs (500,000) are being sold on Mintbase for 0.25 $NEAR per piece, which is $2.19 at the time of writing. The remaining half million will be sold as additional awards with ground-breaking benefits. The ‘Ultimate Bundle’ includes 50,000 NFTs, artwork, a limited edition NFT, a merchandise pack and a highly-prized spot on the guest-list for a forthcoming deadmau5 show.
The lucky fan who collects a pack of 1,000 NFTs will receive a unique, alternate color single cover art for ‘this is fine’, that was created via a generative algorithm.
“NFTs aren’t really that complicated. What we are doing here is giving our millions of fans and people interested in NFT’s an easy way to get on board for an extremely reasonable price. The song is cool too,” said deadmau5.
The single release kicked off with one deadmau5-wrapped bus and two NEAR-wrapped buses circling Miami for a month, inviting art week visitors and locals alike to buy the track using the QR code on its side. The buses will then go ‘on tour’ in New York and San Francisco in December and January to reach music fans and the tech curious on both coasts.
For most people, buying NFTs has been a complex experience, involving additional fees, delays and multiple wallets. With NEAR and Mintbase, users will be able to buy NFTs using fiat cash instantly, with super low fees, thanks to an integration with payment rail provider, Stripe.
The announcement forms part of a wider series NEAR has launched to help people get to grips with Web3 technology around the world.
NEAR is on a mission to make blockchain and crypto a simpler experience that anyone can take part in. From buying NFTs, creating a DAO or joining a Guild, at NEAR it’s a simple as clicking a mouse. Find out how.
About deadmau5
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his platinum-certified single “Ghosts ’n’ Stuff,” as well as “Professional Griefers,” “Sofi Needs A Ladder” and “I Remember,” he has also released seven critically acclaimed albums. The multiple JUNO Award-winning and GRAMMY®-nominated artist’s ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts 15 million and more over his combined social media channels.
About Mintbase
Mintbase is a global platform and marketplace. It allows anyone, including those with less technical backgrounds, to create their own digital assets verified on multiple blockchains. It provides users (minters) with various creative allocation and redemption mechanisms for their customers and collectors.
Connect with Mintbase:
About NEAR
NEAR is a high-performance blockchain that is designed to be super-fast, incredibly secure, and infinitely scalable. NEAR’s vision is to create a network that enables people to re-imagine finance, creativity and community in new and inclusive ways.
NEAR is built by an award-winning team of engineers and entrepreneurs to be simple to use, inclusive and good for the environment. NEAR is backed by top VCs such as A16Z, Pantera Capital, Electric Capital, Dragonfly Capital, Coinbase Ventures, Blockchain.com, and Baidu Ventures.
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