A guide on customer retention

Understand the fundamentals, have a strategy built on revenue growth and customer focus, utilize analytics and automate operations, and be targeted and agile in your execution.

Nima Torabi
May 7 · 19 min read

Often, acquiring new customers or stimulating immediate sales is appealing, while keeping that customer is an afterthought. However, because acquiring a customer is almost always the single most expensive action a business takes…