MARKETING STRATEGY

Customer success

Defining, managing, and succeeding with Customer Success teams and building a culture that is committed to maximizing the lifetime value of the customer

Nima Torabi
May 24 · 17 min read

A customer can become extremely unhappy when he/she is struggling to get value out of a product they’ve paid for and the organization that sold it doesn’t seem to care. In moments such as this, customer success can make a huge difference.