PRODUCT MARKETING

The Ultimate Guide to the Go To Market Plan

How to launch new products, enter new markets, or both

Nima Torabi
Oct 5, 2019 · 25 min read

When launching a new product, entering a new market, or doing both, a Go-To-Market plan will be crucial to product and marketing success. While a company’s marketing plan is a broad document that aligns marketing initiatives with the company’s high-level business goals and objectives, a Go-To-Market plan is more niche, focused, and developed for a specific product or market. A comprehensive Go-To-Market plan…