MARKETING AND STRATEGY

Winning bank lost customers

By understanding lost customers, establishing communication patterns, and setting up reactivation campaigns

Nima Torabi
May 13 · 10 min read

It’s tough to see a customer go when you’ve made the first or even the second sale considering the amount of time, energy, and money you spent to acquire him/her. In accounting terms, aside from capital expenditures, building, and employee costs, the single most expensive thing a business will ever do is acquire a new customer. But in reality…