‘Design Thinking’ — steering the ‘Inspiration phase’

The ‘Inspiration phase’ is potentially the most important part of the design thinking process as it lays the foundation for the next two steps to come. The inspiration phase is about framing the problem and its scope, gathering meaningful data from customers and their pains, and then synthesizing and interpreting the collected data for actionable steps in the ‘Ideation phase’. In other words, the quality of work in the Inspiration phase feeds the raw material to work with, in the Ideation phase — therefore, if, ‘garbage in — then — garbage out’.