What’s Goods?

Hi. Hello. It’s us, a startup with a Medium account sharing a long-winded introductory note.

Matt Alexander
Neighborhood Goods
2 min readSep 24, 2018

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It’s happening. We’re launching Neighborhood Goods’ first location at Legacy West in Plano, Texas this November. Featuring over 30 dynamic brands, our own unique restaurant concept, and an incredible line-up of events, we cannot wait to show you what we’ve been developing.

For those of you who are curious about our brand line-up, to name only a few, we’re proud to be launching with sneaker and streetwear marketplace, Stadium Goods; direct-to-consumer home furnishings brand, The Inside; UK-based luxury pajama brand, Desmond & Dempsey; direct-to-consumer mattress and bedding brand, Allswell; modern menswear brand, Buck Mason; Reese Witherspoon’s Southern-inspired lifestyle brand, Draper James; colorful kids clothing brand, Primary; the all-encompassing men’s wellness brand focused on personal care, hims; underwear and loungewear brand, MeUndies, and affordable contact lens brand, Hubble.

For some of these brands, this represents their first foray into physical retail. For others, it’s an opportunity to create something entirely new; to be playful and experimental. The result, across the board, is going to be quite special.

We’re also integrating a number of brands into the space itself, including Otherland, who will be providing the scent of the store, Made In, whose custom cookware will be used in Neighborhood Goods’ restaurant, simplehuman, whose innovative mirrors and bins will be featured throughout, and Framebridge, who will be providing a curated collection of frames for the art in the space, among others. Local Dallas artist, Rob Wilson, via RR&Co Shop, will be creating custom artwork to outfit the space and be sold exclusively through Neighborhood Goods.

We’re incredibly proud of this first group and look forward to announcing several more over the coming weeks.

We’re also excited to unveil our restaurant and bar concept, Prim and Proper, which we’re proud to be developing in partnership with Front Burner. Featuring a thoughtfully-edited menu, Prim and Proper is designed to be a comfortable, unique, and welcoming space from morning to night. From prim to proper.

Back-tracking, I should probably also clarify the “we” I keep mentioning. Since mid-July, we’ve grown to just under ten on the team, including Patti Mason, Fallon Johnson, Elliot Jay Stocks, Scott Cooper, and Vijay Ramesh. It’s an incredibly special group, boasting a huge amount of collective experience in the brand and retail worlds.

If you’d like to join the team, particularly for our first location and beyond, we’re hiring!

We’ve been fairly quiet over the past few months, but we’re ready to get a little bit more talkative. Starting today, we’re going to begin sharing our news, stories, and plans via Instagram, Twitter, Facebook, LinkedIn, and Medium.

More soon!

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