E-commerce and social media marketing: why social media are important for your business
Why socials are so important?
59% of the world’s population uses social media.
2h29m is the average time spent per day.
And this data is increasing.
The phone is something people hold in their hands 24/7. It fills the free time of many of us: while waiting for a coffee, sitting in the car waiting for the traffic to end, or during the 15 min work break. People reach for the phone and check what’s out there, scrolling the internet pages and checking on socials. This became an integral part of our routine.
So why not use this habit as an advantage for your business? Why not increase the possibility of them seeing your brand and your product while scrolling the pages?
Social media impact on business.
After the COVID pandemic, many businesses moved online and started to actively grow their online presence.
Let’s see the 3 things you can do on social media that will bring your business to another level.
1. Find your target audience.
The most basic key to success is to know your audience. Only after you understand the target audience’s values, lifestyle, and expectations, you’d be able to take full advantage of social media selling. Once you know that, you can target such people with your content.
Social media can offer you many tools and target options, which will allow you to reach people by:
- Specific location.
- Interests and hobbies
- Demographics: age, gender, education, job titles
- Behavior
You can set all this data into your target campaign and reach new customers.
2. Grow your brand awareness
Don’t know about you, but the first thing I do while choosing a product or new brand is checking their social media. Your company socials should immediately reflect your values and target audience. This is a perfect way to stand out among others and once again, communicate your brand identity.
3. Build trust around your brand.
Apart from product placement and sponsored campaigns, social media networks allow businesses to communicate their values, ethos, and presence in the market. Building this long-term engagement and base of followers means more honest, real-time conversations that can benefit both you and the customer.
Bottom line. If you were wondering how to sell on social media, well, now you know that the main strategies are to work on continuity, create a picture of your users and establish connections with them through posting engaging content that they may be interested in.
Click to read about social media marketing tips for small businesses.
Best social media app for selling products
The key to success on social is to develop a unique strategy for each platform. Because even while belonging to the same social group, each platform is different and can offer you unique advantages. Let’s go through the 3 main ones.
(Let’s imagine you sell jewelry)
- Facebook.
Recently Meta introduced Facebook Catalog. You can list with Nembol all your products from Etsy, eBay, Amazon, WooCommerce, or Shopify on your Facebook Catalog and sell them on Facebook Shops and Instagram Shopping. By selling products in your Facebook Catalog you can let customers be aware of what you sell.
- Instagram.
Three main types of content on Instagram are:
- Posts. Through them, you can bring value by educating, advertising your product, and having great quality product descriptions. As well as a shoppable tag option to click and buy.
- Reels. You can reach customers with visual content, show how to wear your jewelry, how it fits better, and ways to combine it for different looks and feels. You can create very aesthetic and nice videos aligned with your brand identity and keep in one unique style to give an understanding of how your brand feels.
- Stories. Here you can interact with your clients 24/7 asking their opinion, making polls asking which look they prefer, building trust, and becoming friends with your clients.
- Pinterest.
This is the best photo search platform. You can post product images on Pinterest with a redirect link to your favorite marketplace/eCommerce platforms. You can save it to different boards and spread your content all over the platform. When people will search for nice earrings, yours will show up among the others, with a link to buy. Isn’t it perfect?
Of course, managing the complexity of different social media platforms might be burdensome and time-consuming, that’s why you’d better rely on social media selling integrations like Nembol!
With Nembol, you can publish your products from many different sales channels (such as Etsy, eBay, Amazon, Shopify, WooCommerce, and more) to your social media! Few clicks, 10 minutes, and done! You’re online and reaching new heights.
