Why posting products online increases views and sales

What is an easy way to be seen online, and hence get more foot (and online) traffic and score more sales? The clean and easy answer is: publish more products online.

You don’t have to engage into a pricey SEO (Search Engine Optimization) campaign on your products yet, nor hire a hard-to-find and costly online marketer: you can start by doing it yourself. In 60 seconds, or less!

You don’t believe me? Check this out.

This is one of several awesome products published by Ann of The Old Junk Trunk, one of our loved users.

You can see that Ann takes some time to describe her products with an extended title, a few smart keywords, and some passionate lines of text. This of course helps prospective buyers to better understand each product, and for this reason it is grandly important. But it is important for you also for another major reason:

Search engines index every word published on the Web

Hence, if for instance you google some of the texts that Ann wrote, guess what? The top results will be Ann’s products as listed on the numerous marketplaces she chose.

In addition to Google searches, your items will also be indexed by each Marketplace internal search engine. Here again, more products you list with better texts and title, more visits and sales you’ll get.

If you publish on socials such as Twitter or Tumblr, the landing page will bear your store’s address and hence will drive foot traffic to you. Same if you add your store’s address to your listings where you can.

If you are a retailer, you are used to describe your products daily to your in-store clients. Why can’t you do it online too? You would be good at it, because you know your products, you felt their fabric, you spoke with buyers and know who they are and how they use the product. Write all this in your listings, it takes only seconds, and you can use dictation.

Thinking about SEO?

The effort you have to make to improve your Search Engine visibility, is to write in your listings those words that you think more users are searching for today, and make your texts as relevant as possible to your products. Once you are a master of this, you can go and hire an SEO agency to further improve on what you’ve built. But my advice is to start first.

How many products do you have in your store, 3,000?
And how many of them did you ever publish online?

Get more products online and you’ll get more visits.

Originally published at nembol.com.