Services

As a full-service digital agency, we’ve grown our practices on what will drive results in today’s mobile landscape:

Strategy

We build brands. But, what does that mean strategically? We start by analyzing attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.

Hacking

And, we hack culture to maximize planning for innovation in short-term. In fact, culture is our vantage point.We’re always thinking about how we can create relevance for a brand in the cultural context. Whether it is seasonal, regional, or the latest meme, we always want to be finding a natural way in. We identify the most authentic connection between your brand and what captures people’s attention.

Paid Media

Our department is comprised of industry practitioners who pride themselves on understanding the full breadth and depth of media channels that drive business outcomes for brands. Media strategies often fail or succeed based on how well the channel-specific details have been planned out and accounted for, making these details something we care deeply about. The media division consists of several disciplines, including media planning, buying, and research, as well as reporting, analytics, and advertising technology.

The Media Division also has the unique advantage of working alongside robust in-house creative and production teams. By having these disciplines all under one roof, we are able to tightly integrate creative and media considerations in all media planning efforts, ensuring buys are as impactful as possible. “Day-trading attention” is another core concept that drives our efforts. The team is constantly evaluating the full spectrum of platforms (both traditional and emerging) to determine where target audiences may be underpriced to reach. We are not romantic about any specific channels or tactics, and instead solely aim to capture the strongest media performance possible for advertisers based on the current marketing landscape. Intense curiosity and an ongoing “test and learn” approach drive this process, supplemented by internal, proprietary technology built to add additional, data-backed rigor.

Lastly, the team is unique in regard to its transparency and approach to tools. Exact details of all media purchased and the resulting data associated with those purchases are fully and openly shared with clients, including all rates paid, granular performance metrics, and anything else the clients may need.

Creative

We have one goal — to create content that works. And today, that can mean a whole lot of things in addition to simply meeting business objectives. Does it work within the budget? Will it work within the timeline? Does it work for target segmentation? What about the platform? And did we mention the budget?

Brands today come with no shortage of guardrails. And that’s perfectly fine by us. We believe the smaller the box, the bigger the idea.

Our seamless integration with media ensures that we not only make the best content possible but that it’s backed by laser focus targeting, instant analytics and absolutely, positively no ad waste.

E-Commerce

• Breadth and depth of expertise in digital and eCommerce consulting
• Experience that spans categories such as CPG, Health & Beauty, Consumer Electronics, and more
• To-the-minute knowledge of new technology in digital advertising and eCommerce
• Collaborations with other forward thinking partners
• Prioritization of both conversions and UX

Offerings Include:

Discovery:
Deep exploration of a brand’s existing digital ecosystem including tech stack, operational readiness and revenue sources, design optimization, and customers. We generate projections to help our clients see the big picture, as well as the nuanced mile-markers of their eCommerce business with reports that cover media, product, financials, and customer lifecycle forecasts for 3 years.

Marketplace Optimization:
Consider us your go-to consultants for increasing visibility, conversions, and reviews on the marketplaces most important to your brand — from Amazon A+ pages to custom solutions for Target, Walmart, and beyond.

CRM Strategy & Implementation:
Customer Relationship Management has become increasingly important for generating ROI from the customer funnel. We have the strategic, creative, and analytical tools to help launch, grow, and nurture customers to increase their loyalty and action.

Revenue Strategy:
A detailed plan that spells out the appropriate mix of media channels to meet a brand’s revenue goals as well as the media expertise to implement it.

Direct to Consumer Site Builds and Infrastructure Development:
From identifying the appropriate selling platform to ensuring backend logistics are structured to support the business, we will create a direct to consumer site that’s optimized for conversion and primed to collect valuable data.

Affiliate Strategy & Management:
We evaluate a brand’s current presence and recommend enhancements, or set it up from scratch with the publisher networks that will create a new revenue stream for their business — all while optimizing along the way for growth.

Influencers

Sitting inside Nemesis media department, our team builds and executes holistically-informed strategies where influencers produce and share branded assets, passing equity from their passionate, opt-in audiences to our clients.

Best-in-class proprietary & partner technology assure that influencers reach the right audience

Our influencer recommendations are justified through a proprietary tech stack. We analyze the audiences of our influencers, ensuring their audiences line up with your target as closely as possible.

Platform-agnostic approach reaches the right consumer where they are most attentive

We activate across many different platforms (Instagram, YouTube, LinkedIn, etc.) depending upon who and how you want to communicate with your target.

Ability to activate micro-influencers at scale

In addition to working with those with larger followings, we have perfected a workflow for activating influencers with small yet passionate followings in mass. We routinely manage hundreds of influencers concurrently for our clients.

Obsession with evaluating the value of influencer context and distribution

The communication from influencers to their audiences is threaded with social context not evident in traditional media campaigns. We are committed to evaluating the value of these premium impressions relative to the rest of the media mix.