1 + 1 = 3: Crafting Partnerships That Create New Opportunities

Recently, the Tory Burch Foundation asked our CEO, Sophie Lebrecht, to share some of her wisdom on forming creative partnerships.

No company exists as an island.

At Neon, we value creativity, collaboration, and community involvement, so Sophie was honored to share her experiences building partnerships. She noted:

Partnerships can allow you to expand your vision into areas it might not naturally reach, which is useful especially if you don’t have a lot of brand recognition. For example, images are very important to my company, Neon, so we’ve chosen to align ourselves with a few different image-driven organizations in areas that our products don’t directly address — like human rights and art. We established these partnerships while our company was still quite small, which had the benefit of expanding our brand recognition while also broadening our community. We’ve met job candidates, future customers, and potential partners through our partners.

Read more on how creative partnerships can positively influence your brand, widen your audience, enrich your team, and spark new ideas here.

Learn more about the Tory Burch Foundation here.