Images + Time
Roundtable discussion with Neon, Getty Images, The Huffington Post, and Hearst Corporation
What is special about the image above? It’s not the most artful or posed image. Yet last Wednesday, as the details of the shooting in Charleston unravelled, pictures like this one were critical in telling the story.
The image is special because it was one of the first.
With the growth of “on-demand” 24/7 consumption, powered by devices from watches to tablets to connected TVs, audiences expect to consume content as global events unfold in near-real time. It has become a race to share events, not minutes after they occur, but as they unfold.
The best content is not always available quite so quickly, so audiences eagerly consume whatever is available, giving that content more currency and weight, because it provides the information, sets the tone, and starts the conversation on social media.
With audiences expecting new content 24/7, and publishers, sports teams, celebrities, citizen journalists, and individuals, sharing new events in real-time, platforms like Twitter, Periscope, and Snapchat have paved the way for instant and ephemeral content consumption. Leading media companies have begun to adapt to the rapidly changing time pressures.
What does this trend mean for content producers? What pressures do content producers face, with the need to scale content in real time? What does that mean for users, the way they consume content, and the way they expect to consume content? What is the value of an image and how does that value change engagement and memorability over time?
Join Neon along with media executives, artists, technologists, academics, and marketers for an intimate discussion and exploration on how shifting perceptions of time have changed the way content producers create and audiences consume (and also create) visual content. Panelists from Getty and Huffington Post will join to share insights into their fields, covering topics like live video, photography, and social media and how the dimension of time is changing the way content is created and shared.
Event details
Event by invitation only. Please contact vickers@neon-lab.com for more information.
Background reading
Image credits: https://vulcanpost.com/109501/kim-kardashian-social-media-fame/; CNN’s, ESPN’s, NPR’s Snapchat
