NEOPIN Partners with Jasmy, exSony Executive’s Venture Company to Elevate Global Blockchain Presence with Innovative RWA Products Grounded in ‘Data Assetization’

Key Takeaways

• Jasmy, an exSony executive’s venture company, includes many key personnel with origins in Sony.
• Establishing a prominent position in Japan, Jasmy combines IoT and blockchain in its business ventures.
• NEOPIN & Jasmy plan to jointly pioneer RWA and STO businesses related to Jasmy’s data assetization

NEOPIN, a leading global CeDeFi protocol based in Singapore, today announced a significant milestone with the signing of a Memorandum of Understanding (MOU) with Jasmy, a venture company of exSony executives in Japan. This strategic collaboration not only strengthens NEOPIN’s global CeDeFi presence but also marks a pivotal step towards expanding its market into Japan, leveraging the innovative capabilities of Jasmy in the IoT blockchain sector.

Founded in 2016, Jasmy is a venture company from exSony executive. In a landscape dominated by global IT giants such as Google, Apple, Facebook, and Amazon, known as the “GAFA”, Jasmy aims for ‘data democracy,’ empowering individuals to manage their own data. The company operates a business that combines IoT and blockchain as a way to realize data democracy, and has established itself as a pioneer in this field in Japan. Jasmy Coin, often referred to as Japan’s Bitcoin, is listed on major global cryptocurrency exchanges, including Binance, Coinbase, Kraken, and KuCoin, adhering to Japan’s regulatory framework.

Through the newly-formed MOU, NEOPIN and Jasmy are set to:

• Pioneer Real World Asset (RWA) and Security Token Offering (STO) businesses jointly, in relation to Jasmy’s data assetization.
• Launch DeFi products within NEOPIN utilizing virtual assets, including NEOPIN Token (NPT) and JasmyCoin (JASMY).
• Activate Jasmy’s new mainnet business through NEOPIN’s participation as a node validator.
• Actively promote mutual networking for global ecosystem expansion in Japan, Korea, the Middle East, and beyond.

This strategic partnership not only aligns NEOPIN with Jasmy, a well-established player in both blockchain and IT in Japan but also signifies NEOPIN’s concerted effort to expand its footprint in the Japanese market. Since declaring its entry into the Japanese market in August, NEOPIN has been actively targeting opportunities arising from Japan’s Web3 promotion policies, anticipating increased demand for DeFi and wallet services within the country.

Ethan Kim, CEO of NEOPIN, expressed confidence in the collaboration, stating, “Together with Jasmy, we will introduce DeFi products related to RWA and STO based on data assetization, leading the global RWA market. We plan to actively launch DeFi services and products to increase our market share in Japan. This includes adding Japanese language support to the NEOPIN app within this year and further strengthening partnerships with promising blockchain companies in Japan.”

Hiroshi Harada, CFO of Jasmy, stated, “We look forward to developing our new challenge in blockchain with NEOPIN, which has a proven track record in the Korean market. We will mutually cooperate to build a community, implement use cases, and develop the market.”

About Jasmy

Billed as Japan’s Bitcoin, Jasmy is a tokenized platform that champions the democratization of data by combining blockchain and IoT technology to provide an infrastructure that allows anyone to use data safely and securely. For more information, please visit www.jasmy.co.jp.

About NEOPIN

NEOPIN is a CeDeFi protocol providing secure crypto asset management and DeFi access within a regulated environment. It offers a crypto super-app with non-custodial wallets for bank-level security, customer protection, and transparent transactions on public blockchains like Ethereum and L1s. NEOPIN is the first DeFi platform to engage with regulators in creating DeFi regulations and is a part of the Abu Dhabi Investment Office’s (ADIO) Innovation Programme, highlighting its commitment to shaping DeFi regulatory frameworks. For more information, follow NEOPIN on Twitter.