[Partnership] NEOPIN Partners with Japanese NFT-Fi Developer Lena Network

NEOPIN
NEOPIN
Published in
2 min readAug 22, 2023

Hello NEOPIN community!

We signed a strategic partnership with Japan’s Lena Network, a developer of NFT-Fi (non-fungible token finance) platform Lena.

Through this partnership, the two companies agreed to secure NFT-Fi usage through Lena service’s onboarding of NEOPIN, launch NEOPIN as a DeFi (decentralized finance) product of the governance token $LENA, conduct affiliate business through channeling NEOPIN and Lena NFT-Fi products, and mutually support global partners of both NEOPIN and Lena Network.

We also plan to diversify its user base by actively attracting users from various nationalities, including Japan, by launching DeFi products of global projects starting with Lena.

Web3 projects in the NEOPIN ecosystem will also gain momentum in entering the Japanese market.

About LENA Network

Lena Network is a Japanese web3 company composed of former SBI Holdings and JP Morgan executives.

LENA, a service that provides loans in Ethereum or stablecoins by providing NFTs, tokens, and Real World Assets (RWA) as collateral, will be officially launched in the third quarter of this year.

Major partners include Polygon and Trip.com’s first NFT collection Trekki, Solana NFT rank #1 Monkey Kingdom, and theme park-style Web3 conference HONEYCON.

According to NFT analysis site NFTGO, the current market capitalization of NFTs is about $5.8 billion, which is more than $7 trillion.

Until now, NFTs could only be securitized through transactions such as selling, but with NFT-Fi, they can be securitized in various ways and are expected to grow significantly in the future.

About NEOPIN

We launched CeDeFi protocol NEOPIN last year and have been selected as a company supported by the Abu Dhabi Investment Office (ADIO) Innovative Programme in the UAE. We are also creating the world’s first DeFi regulation through public-private cooperation with Abu Dhabi Global Market (ADGM).

Recently, NEOPIN announced its entry into the Japanese market and entered into a partnership with SBI NFT, a Web3 project under SBI Holdings.

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