API Integration: The Top API Benefits for your Business

Ankita Kapoor
Nerd For Tech
Published in
8 min readNov 26, 2021

APIs, or Application Programming Interfaces, have been around for some time now and have made their debut as a key technology across various sectors. From the IT world to government users, APIs allow all sorts of technologies to communicate with each other more quickly and easily.


With big data opening up a wealth of information as new technologies develop, APIs are now more important than ever. In fact, the benefits that APIs offer mean that now is a great time to integrate your business with an API.

Source: Coders Daddy

Do you know? The API integration can reduce up to 90 percent of costs and time to market. You can enjoy all sorts of potential advantages from this integration. Here we’ve summarized the top benefits you should consider integrating APIs into your business.

Top API Benefits For Your Business


1. Easy to integrate into your code

APIs are far easier for developers to integrate into their code due to a set standard, making them quicker and more efficient to use. While you’ll have to spend a little more time reading documentation and looking for specific functions, overall, it’s a more accessible system to integrate into your business and any tech you’re working on.

For example- any tech engineer will know how difficult it can be to work with CMS packages, but APIs offer a much simpler solution.

2. Allows for more mobile and in-app integration

With the rise in smartphones and tablets, APIs bring a huge advantage in allowing companies to integrate their services and content into apps and other devices. This means that your customer will be able to access all your information instantly through an app or website on their phone or tablet, with no need to download separate apps and programs. All this is possible when you hire API developers.

It means optimum accessibility for your customers, who will have all the information they need at their fingertips. According to recent research from Programmable Web, there are now 4.43 million available APIs, an 85% increase from five years ago.

3. API saves your money, time & reduces frustration

While using an API does require more time than just using your existing tech, to begin with, they do save you money and time in the long run as you’ll see less need for expensive tech support costs.

Many software packages are now integrating with APIs to strengthen their services, and you mustn’t get left behind. Not only will this cost you money in the long run, but customers will also be less likely to use your offerings if they’re available elsewhere.

For example- a marketing agency might have a stand-alone CMS package they’re using to create websites for their clients, but if one of these is integrating with an API, then a client could use a CMS that’s already integrated.

4. API Automates your business processes

APIs can also help automate tasks, meaning you spend less time dealing with tech. It is beneficial if you have a lot of sales or customer services to deal with manually.

For example- imagine your company deals with thousands of online applications every year. If all these were processed using APIs, the whole process would be automated and more efficient.

5. API improves customer services

APIs offer improved services for your customers, too, with some platforms now offering more than 100 different services available through an API alone. It means you can provide more value to your customers while saving time and money on tech support costs. It also means that APIs are increasingly important in the eCommerce world- by offering better services, you can be more competitive against established companies.

For example- if your business already offers an excellent delivery service, using an API to upgrade will increase the value customers see in your company.

6. API brings innovation

Finally, if you’re looking for new ways to innovate with technology, APIs are a great way of doing so. APIs allow developers to take advantage of different technologies while seeing your new service through. You can help push technology forward without having to go it alone.

For example, companies are innovating with APIs by allowing voice assistants and chatbots to communicate through APIs, creating a more compelling customer experience. It means customers get the best of both worlds- a phone call and a chatbot helping with their queries.

While you must keep up to date with the latest trends in technology to stay competitive, APIs are increasingly important for any business.

7. API improves marketing process

There are many ways that APIs can help your marketing campaigns, from better service to more innovative campaigns.

For example- if you’re running a customer survey, putting this through an API would save time and money. Your customers could complete the survey using any device rather than relying on email updates and website content.

It also means that any customers who want to leave feedback at the end of a survey can do so on their preferred device.

8. API provides better customer support

Similarly, you can use an API for customer support- automate emails and other processes while improving the overall experience.

For example- imagine you sell concert tickets online and that these are reliant on your tech platform. By integrating an API into your tech, you can automatically update the customer’s details if they win one of your competitions.

9. API reduces business costs

You can also save money by using APIs to reduce business costs. By setting up a tech platform that integrates with CRM software, you can cut down on in-house tech teams who would need to manually input data and improve your bottom line.

It’s important to note that the bigger your platform grows, the less it matters which systems you integrate with- a well-set-up API can make all the difference.

10. APIs personalize your business services

Another advantage of APIs is that they allow you to personalize your service for customers better. Linking APIs to webinars and other online services makes it easier to get customer data while still keeping existing customers happy.

For example- imagine you’re running an online shop and want to personalize your service based on customer data. You could create a shopping cart that uses an API to link directly to existing accounts, so customers don’t have to re-enter information.


If you’re using existing tech to improve your business, then you should be thinking about how APIS can do the same for you. APIs are quickly becoming an essential part of any modern business, so if you want to stay competitive, you should consider API integration.

While API integration does require a lot more time and effort than using already existing tech, it’s an effective way of streamlining your business and gaining a competitive edge. By investing in API integration for your company, you’ll see a significant return on investment with less money going out on expensive tech support.

But the most significant benefit of API integration is that it allows your business to innovate, helping you stay up with changes in technology and providing a competitive edge against established businesses. Be forward-thinking with your company’s tech by integrating with an API today. A top IT Consultant company can guide you here.


Q- What is the main benefit of using APIs?

A- The top 3 benefits of using an API are:

1. Ease of Integration

2. Better integration

3. Automating tasks

Q- How does an API help with customer service?

A- By automating emails and other processes, you can improve the overall experience for your customers.

Q- What types of APIs are there?

A- There are three types of APIs:

1. One-way API — where customers can’t update their information in return. It means the customer has more control over the experience, and you gain access to all your data without needing input from them.

2. Two-way API — where customers can update their information in return. It is the most popular type of API as it’s beneficial for both customers and businesses.

3. Portal APIs — used by large companies like Facebook, Google, and Twitter to let developers create apps on their platforms. These are more restricted than other platforms but allow you to access a wide range of data and features.

Q- What is the difference between an API and a platform?

A- An API is specific to a company or brand, while a platform allows you to create your apps. Think about it like the difference between WordPress and Squarespace: WordPress lets you build your website from scratch, while Squarespace provides an already-built site. There are pros and cons to each- platforms offer a ready-made solution, but you can’t customize it as much, while APIs give you complete control over the integration process but require more time and effort.

Q- What is an API key?

A- An API key is a unique code that identifies your app and allows you to integrate with the API. You’ll usually need to generate your key when signing up for an API, and it’s essential to keep the key private.

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Ankita Kapoor
Nerd For Tech

Hey, I’m Ankita, a tech blogger working with ValueCoders who loves to share her extensive tech-related knowledge with like-minded people.