Building a Business from scratch in Metaverse — Complete guide

Nerd For Tech
Published in
4 min readSep 1, 2022


After thoroughly examining the reasons why forging a plan and participating in the metaverse can be profitable for your business. In this piece, we’ll look at the opportunities available, such as NFTs and their use cases, getting into the metaverse, and giving your customers a secure and legal environment.

The Real and Virtual Worlds Are Converging

For a long time, we discovered, bought, and/or consumed goods and services by some kind of physical engagement, such as going to a store, going to an event, or making a service reservation. E-commerce platforms started to appear and compete with the offline sector once the Internet was available. Digital shopping involved looking through a website’s 2D interface and seeing prices, descriptions, and catalogs.

Covid inevitably altered a number of aspects of our world. As physical storefronts vanished, e-commerce sites replaced them as the only means of ordering goods and having them delivered. Our social interaction was limited to channels for communication through social media.

COVID altered how we operate as well. We had to transition to remote work, which fundamentally altered how businesses function. Every day, everyone was either in a Hangouts meeting or a Zoom call. We were no longer able to interact in an open office environment. The whole entertainment sector halted operations. Concert tours, sporting events, and other events were postponed. Even the manufacturing sector was impacted, with factories closing and jobs being lost globally.

Ultimate Plan for a Successful Business Establishment in the Metaverse.

As per a recent study, the metaverse’s value might increase from $47 billion in 2020 to $800 billion in 2024. This represents a potential growth within only four years of more than 1000%. So, how to enter? Let’s understand here:

Engage in metaverse activity and investigate

The firms constructing the future include Microsoft, Meta, Spatial, Decentraland, Roblox, Wilder World, The Sandbox, and Highstreet.

Examining the market and the potential will need you, as a brand, to critically evaluate not simply what others are building, how technology is developing, or what channels are being utilized to access the market. If you want to know if the metaverse along with blockchain work together or not, you must first focus on solving real problems that your customers are experiencing. The objective shouldn’t be to enter the sector without a distinct value proposition. Over the next five years, the technology required to construct each layer will significantly advance, and it is just the beginning.

In-game promotion in the metaverse

The process of creating marketing and advertising is about to change.

Businesses like LandVault (previously Admix) make it simple for you to reserve ad spaces on metaverse and gaming platforms, enabling NFT technology to position businesses in front of an audience. Contrary to the present system’s standard in-game ad methods, customers typically see these adverts without having their gaming experience disturbed.

The consumer, or avatar in this scenario, is introduced to the business in a highly efficient manner; the impact is similar to window-shopping on a busy high street.

Establishing Connection With the Audiences

Communities in the metaverse love to congregate, create, and explore. Putting on shows, events, online markets, and other activities to position your business appears to draw large numbers. 10.7 million people saw Justin Bieber’s meta-universe concert on the online music service Wave in 2021, and Disney plans to create a theme park in the metaverse. One area of the metaverse to pay attention to is entertainment and events.

In 2020, Travis Scott performed in the centralized metaverse game Fortnite, drawing 45.8 million viewers. Along with selling stuff, he also profited $20 million from it.

Leveraging NFTs

Web3 researcher Robert Holm Thomsen from Valtech also emphasizes the future popularity of a Direct-2-Avatar purchase method. This indicates that only in the digital realm are digital things sold and consumed. To render this metaverse experience a possibility, NFTs are a key component of technology.

Place strong attention on creating value and provide distinctive utilities that make it desirable to spend in the company if you choose to employ NFTs to develop digital experiences.

Consider what your customers appreciate about your brand and make the most of their connections with you. The idea is to provide real value to NFT holders. The development of communities is also crucial in this regard. You’ll be successful if you create momentum through engaging storytelling and thorough launch planning.

Closing Thoughts

Not sure how to build your Market Strategy or where to begin to take advantage of a $1 trillion opportunity?

Get in touch with us so we can examine what user problems we can help solve with the limitless potential waiting for you. Take our certifications and become certified Metaverse expert. So far, these certifications have helped numerous enthusiasts who have now built their careers in the blockchain domain and gradually growing in Metaverse and Web 3.0.



Nerd For Tech

Hey, This is Pallav Raj an independentTechnology writer by Passion. Worked at Microsoft, Puma, Nike as a Copywriter and Content manager.