DeFi Marketing- Justifying The Need To Stay Ahead Of The Competition!
It is 2022, a year post the NFT boom that has seen one of the not-so-good seasons for the crypto sphere. In spite of such volatility, people adopting and utilizing cryptocurrencies for various uses have been increasing steadily. While crypto awareness featuring the internet is a good reason, decentralized finance (DeFi) featuring cryptocurrencies has been a major driver behind the rising crypto adoption. But how does DeFi suddenly captivate the eyes of unsuspecting crypto enthusiasts? Although the value of DeFi has been present forever, thoroughly planned DeFi marketing campaigns have brought it to the mainstream crypto market, which we will see as we go further.
DeFi Marketing: An Enlightener
DeFi marketing is based on promoting decentralized finance-based business projects to the world. It is lowkey similar to marketing any other blockchain digital application, except it has a tinge of financial use cases added to it. While promising high returns on investment might be okay for a Play-to-Earn game or an NFT marketplace, it might be too risky in the case of a DeFi application. Hence, a DeFi marketing strategy model is used while promoting such ventures so that no one gets adversely affected. There is a multitude of strategies used in DeFi marketing and DeFi token listing services, which we will see in detail.
Top Tactics from DeFi Marketing Strategy-based Campaign
While speaking of the best DeFi marketing strategy, we cannot single out one among the pack, as each one works effectively. Also, since promotional campaigns typically use a conjunction of such tactics to attract users, it is important to look at the popular strategies used by professional DeFi token listing services.
✅ Discord Marketing is an effective DeFi marketing strategy that has been used over the years by DeFi marketing agencies. The primary goal here is to build a community that will assist ventures in creating a loyal customer base for their novel DeFi product.
✅ Social Media Marketing is a crucial promotional tactic that aids DeFi projects to reach a wide range of audiences effortlessly. Still, we should note that platforms such as Facebook, Instagram, LinkedIn, and Twitter have some restrictions in place for promoting crypto projects.
✅ Influencer Marketing as a DeFi marketing strategy has become a massive hit, thanks to the increasing crypto awareness across the world. A DeFi marketing agency working on an upcoming project typically uses crypto influencers based on the project’s niche to reach the desired prospective user base.
Even More DeFi Marketing Strategies
While the DeFi marketing techniques mentioned above are paramount for ventures to reach their intended audiences and build loyal user communities, there are more strategies that supplement DeFi marketing efforts. Adding these would only take the promotional campaign to another level. Let us delve deeper into the details.
➡ Press Releases do more good than harm when it comes to marketing DeFi projects. These applications tend to have complex functionality with a flurry of financial and blockchain-related terms that might be comprehended well through concise press statements than other mediums.
➡ Content Marketing has a huge place as a DeFi marketing strategy as it is inseparable from promotions in any world at any time. Different forms of content, including text, static images, audio, and video, are used in combination with good search engine optimization (SEO) principles to promote decentralized finance projects.
➡ Reddit Marketing is a special case of social media promotion, as using the platform can provide a wider reach since it has numerous Subreddits dedicated to decentralized finance and cryptocurrency.
➡ Email Marketing has an important position in DeFi promotions, as one can send intriguing emails and periodic newsletters to inspire the community to invest in the project.
DeFi Token Listing Services as a Marketing Weapon
When we speak about DeFi marketing, DeFi token listing services cannot be ignored for many reasons. First, it is paramount for a project’s tokens to be listed in prominent exchanges to reach the mainstream crypto world and ensure liquidity for them. There are DeFi marketing agencies that offer outstanding DeFi token listing services using their partnerships with popular crypto exchanges. Additionally, one can include whitepaper drafting, website building, and bounty programs that can complement the campaign better. In essence, a DeFi token listing is one of the must-haves in a DeFi marketing campaign chart.
Concluding Thoughts
Therefore, we can say that the demand for DeFi marketing strategies has grown exponentially since its arrival a few years ago. Now, many startups and corporations have begun their venture into the DeFi space with inspirational applications. But marketing them has been necessary, and that’s where a DeFi marketing agency adds to the chatter. If you are interested in promoting your DeFi project, working with an experienced DeFi marketing agency can be the ideal choice. This is because you can be relieved of the massive pressure of promoting your project through strategic promotions from experts.
