How to Create a White label OTT Platform for Video Streaming?
7 ways to establish a revenue-driven white label streaming service that allows business or video content owners to own their OTT business.
Statista revealed, ‘’Revenue is expected to show an annual growth rate (CAGR 2022–2026) of 11.01%, resulting in a projected market volume of US$427.80bn by 2026.’’
Did you know why white label videos garner the right attention?
Setting up an OTT business forms scratch takes time. Think about it, wouldn’t it be convenient if you could rebrand or resell a product that your users are looking out for?
This is exactly what white label services are all about. This convenience has made it a huge hit amongst business and video content owners, which is why setting up a white label video streaming platform is a hit.
So what exactly is a white label video streaming platform, and if you consider this, how can you create a profitable white label video on demand platform?
This blog will be your guide.
What Is White Label?
A white label VOD platform allows business or video content owners to own their business without any interference from any third parties.
In simple terms, you get a platform where you can establish your brand by personalizing the services you wish to offer your target audience.
You can add any number of features you like, add your brand name and logo and do much more.
The popularity of white label video streaming platforms is the ability to help business or video content owners to start their businesses on their terms.
So, how can a white label OTT platforms prove to be beneficial to such owners?
4 Perks White Label VOD Service Offers
There are multiple reasons why white label services are becoming a hit amongst VOD content owners. Here are the top 4 reasons:
1. Complete Control
As a business or video content owner, you have the complete authority to run your white label VOD platform. You can decide what your streaming platform looks like, where you wish to place your logo, which monetization model you want to use, etc.
2. Conduct multiple monetization process
Ideally, when using a third-party VOD platform, you have to face a few restrictions. One of them is the monetization method. However, with a white label video platform, you can choose or add any number of monetization models you wish. This makes it easier for you to drive revenue quicker and as you like.
3. Grow your business accordingly
Most white label streaming platforms offer data analytics to help you improve your platform. This can help you eliminate or add in solutions that can enhance your OTT platform. Doing this on a regular basis also helps you offer better solutions to your target audience and tap more of them.
4. Exhibit your brand better
Lastly, a white label video on demand platform lets you exhibit your brand identity. It gives you the ability to tell your target audience about your brand and the USP it has. It also helps distinguish you from your competitors with the way you build your white label streaming platform.
7 Checklists To Consider When Setting Up A White Label OTT Platform
Before you can get started, there are a few factors that you need to keep in mind when setting up your own white label video-on-demand platform. Here are the 7 checklists you should consider:
1. Reveal your brand
You must first establish a brand name on your best white label OTT platform. Set up a unique name, and logo, choose the right colors, and present your platform that becomes easy for your target audience to identify from the crowd.
2. Distribute your OTT services
Once you set up your white label video streaming platform, it’s time to make it accessible to all your target audience. While the website and mobile applications are the first choices, engage with other providers to exhibit the same. Popular examples are Android TV, Samsung TV, etc
3. Choose the right monetization model
You must choose the right monetization model that suits your OTT platform. For instance, there are many monetization model choices such as AVOD, where you can drive revenue via ads, premium model, where you can pay a fee to access exclusive content, etc. You can either choose the popular monetization model that works for your business or engage with all in different aspects.
4. Use a good CMS
CMS is a content management system responsible for organizing, distributing, and managing all VOD content in this case. Investing in a good CMS allows you to enhance the viewing experience of your user as well as support all kinds of viewing habits such as live streaming, etc.
5. Integrates with multiple tools
You need to ensure that your white label video on demand platform lets you integrate with multiple tools better. For instance, if you wish to tap more subscribers, your platform should integrate well with marketing tools to ensure the actions are conducted.
6. Provides detailed analytics
Analytics can help you capture information that will shape your white label OTT platform actions. The insights will help you better offer your white label VOD solution to your target audience.
7. Provide VOD recommendations and marketing
Personalizing the white label video content for your target audience is better. Having recommendations can help retain their attention longer on your platform. If you’re also looking to grow your brand, use ad campaigns, social media, etc., to market your white label video platforms better.
Conclusion
The popularity of white label video streaming platforms is evident. Today popular players are making use of this platform to offer better-personalized services and drive higher revenue numbers from this business.
But before you can get started, you first need to create a white label OTT platform. While there are multiple solutions available in the market, invest in a video monetization platform provider that offers you more than just building the platform.
These providers are experts in this field and offer meaningful suggestions to enhance your white label OTT VOD platforms better by choosing a provider.
So, tell us, when do you plan to get started?
