ICO Marketing Guide Of 2023— Proven Ways To Promote The ICO

In 2009, Bitcoin was the only cryptocurrency in the town that was the first one to emerge in the crypto market. Its value was not significant at that time. With years passing, there are many cryptocurrencies emerged, including the following: Ethereum, Tether, Binance Coin, USD Coin, Cardano, etc. And so, the value for each cryptocurrency ascends considerably.

2021 is the year when many peeps started to show their interest in cryptocurrencies. As of March 2022, 18,465 cryptocurrencies are prevailing in the market. Among these, only 10,363 are active ones. Regardless of the saying, the crypto market is flickering over time, that too each and every day, there are a plethora of projects on the line.

Moreover, the best approach to get the crypto projects funded for financial stability is ICO (Initial Coin Offering), which has to be promoted by implementing an effective ICO marketing strategy. Here’s the detailed, informative article that will let you acquire insights into assorted approaches to carry for promoting the ICO.

The Importance Of ICO Marketing

Marketing is essential, which paves the way for the success of a product or service irrespective of what a business type is. Promoting activities to be carried out will make individuals know what the business is about with a significant understanding of its benefits.

The sole purpose of marketing is getting brand awareness & visibility by drawing the attention of target audiences and thereby turning them into potential investors. Knowing who your target audience matters the most in the process of marketing. The strategy differs from business to business, and the niche is to be taken into account before you frame which technique to be carried out.

Marketing has come a long way since its widespread adoption. The wave of cryptocurrency has brought a way for newbies to come up with their own crypto-based niche. And so, the number of crypto projects is increasing in number on each year. Therefore, it is hard for the individual crypto project to get recognition and be noticeable to the wider audience base. This scenario has brought rise to the importance of ICO marketing.

What To Know About Initial Exchange Offering (ICO)?

Before digging into the approaches to be carried out for promoting the ICO, know the basics of ICO (Initial Coin Offering) in this section.

ICO, aka Initial Coin Offering, is a fundraising technique through which the emerging crypto projects can make use of it to raise capital from investors. On a brief note, the token is to be listed with the requisite information on the fundraising platform. While doing so, a white paper has to be submitted; this will aid investors in making a decision on whether they have to invest in the project or not.

Investors looking for projects could surf the platform and find & stick on to the project they wish to invest in. For this, they buy the token. Further, the bought token can be exchanged for either cryptocurrencies or fiat currencies on the well-established crypto exchanges.

Different Ways To Promote Your ICO

There are different strategies to carry out for promoting the ICO in order to bring your crypto-based projects to the investors’ eye. Some of the prominent & present-time ICO marketing strategies are mentioned in this section. Have a glimpse.

❖ Press Releases & Content Marketing

Content will always be the King when it comes to marketing. That is, content marketing for ICO is an effective way to gain visibility and awareness for crypto projects. Post articles and blogs regarding what the project revolves around with a brief explanation of the project scope. Make certain that the content is descriptive & informative with a clear-cut outline.

Despite this, submitting and publishing press releases to various media sites brings a wider chance to reach out to a larger target audience. Press releases comprising necessary content will pave the way for lead generation. The more people read the content you publish, the more interest they will have in your project and as a result, they will buy the ICO.

With a better reach, your crypto projects can raise funds as you expect. Publishing blogs and press releases are the best approaches to contemplate for turning target audiences into potential investors.

❖ White Paper Creation

A project without a white paper is useless. A well-crafted white paper will aid readers or target audiences in making informed decisions. A white paper is nothing but a technical document for the project. The following are the most crucial which have to be included in the white paper.

➔ What makes your project better than your competitors?
➔ How is your project going to solve the problem?
➔ Most importantly, the future scope of your project
➔ ICO token distribution plan
➔ How much funds are required for your project?
➔ Technical specifications and many more are to add to this list.

The well-written white paper should give endurance for readers to get the ICO token by investing in your project. It is quite a direct way of making your readers turn into investors.

❖ Creation Of A Landing Page/Webpage

The website will create a first impression for your readers. Hence, a well-designed website with an attractive interface alongside a seamless navigation system with necessary content for readers/target audiences. Aside from this, you have to get utmost priority to the visual elements, design elements, and SEO-friendly elements. There are plentiful ways to increase the traffic to your website. Get it done by promoting your website via blogger outreach.

❖ Email Marketing

Although email marketing is a traditional way of marketing, it is still being followed, which will lead the way to connecting investors and project holders. Collect email IDs of the target audiences and send newsletters to enhance the users’ engagement. While road-mapping email marketing set your objectives and stick around that. Strategize in such a way to make your target audiences interested in buying your ICO token.

❖ Create & Manage A Strong Community

When it comes to community building and engagement, Telegram and Discord are the ideal marketing channels to consider. Discord is the first choice for ICO marketing as there are no barriers to performing promotional activities.

Discord:

Create a Discord channel separately for the sole purpose of promoting your project. Either go with having a private Discord channel or public Discord channel and invite members.

Having multiple channels to discuss different topics will work well. Make certain that like-minded people are in the channel. Apart from owning the channel, collaborating with other channels with a rapport community for getting the chance of noticeable to the larger community.

Besides this, making the audience engaged is more important. Never forget to share blog links regarding your project. Even, can share the content as a meme, text, or GIF. Ensure to answer queries to users.

Telegram:

Telegram being an instant messaging platform, it is used for marketing campaigns without ads and subscriptions. This platform has more than 500 million monthly active users. Create a group and add members who are interested in crypto-related stuff.

Telegram marketing has a positive impact as the target audiences will be able to interact with your team directly. Making use of human resources and bot for ICO promotion.

❖ Social Media Marketing

Social media’s power is commendable as it has billions of active users from varied age groups. A few of the prominent social media channels include the following.

➢ Instagram
➢ Twitter
➢ LinkedIn
➢ Twitter
➢ YouTube
➢ Pinterest
➢ Reddit
➢ Quora, etc

Stick to the most popular platforms with more number of active users, especially the crypto geeks. So, it will be quite easy for individuals with crypto projects to reach out to the larger crypto community and thereby increase the count of potential investors for fundraising.

❖ Affiliate Or Influencer Marketing

In general, affiliate marketing focuses on lead generation as well as sales. Connect with affiliates and they will be in charge of performing marketing campaigns like posting ads and managing them to boost the investors’ count and lead conversion.

Influencer marketing is quite similar to affiliate marketing in the case of approaching influencers with huge followers. One such a considerable which needs to be taken into account is influencers must be suitable for your niche and have profound knowledge about crypto stuff. And so, the followers of influencers will most probably get influenced and check over the projects that have been promoted.

❖ Bounty Programs (Including Airdrops strategy)

The bounty program acts as an incentivized program in order to draw the attention of larger investors. This has to be attainable through posting content and thereafter sharing it on popular channels.

CPA (cost per advertising) or airdrops campaign is one of the most significant ways to pull the investors’ attention. Through an airdrop campaign, the crypto project holders could give away tokens on some blockchain, whereas when conducting a CPA campaign, project holders give away tokens when individuals or buyers complete a certain task.

Keep An Eye On The Progress Of The ICO Marketing Campaigns

Isn’t your job gets done when the ICO marketing campaigns are live? Actually, no. It would be quite necessary for you to keep an eye on the progression of how the marketing campaigns have been through. Without road mapping the strategy to follow and analyzing the outcomes, and going with alternative solutions for betterment, there is a probability that your budget would drain.

How to track? Google Analytics is one such best tool that will give better insights into your target audiences on how they interact with your website. Before making any modifications to the marketing campaigns, collect as much information as you can about to. That is, if any of the strategies haven’t worked, come up with different techniques which will actually work well for you.

A Closure Note,

Not so emphasizing, ICO marketing lays the foundation for getting crypto-related projects to the investors’ eyesight and hence paving the timelier way to raise funds alongside enhancing the scope. Take your path by abiding by ICO marketing services and get better outcomes in due course of time.