Knowing Your Customer’s Emotions With Facial Recognition — Are Companies Using This Technology?
It’s more than just applying it for security reasons
The global facial recognition market was valued at more than $3.8 billion in 2020, with a forecast growth of 17.2% to reach $8.5 billion for 2025.
It’s a huge market and it’s being used both for security and marketing challenges. You may know this technology as means of surveillance, but it’s much more than that.
Here’s the basic idea: our face shows our internal emotional states and by looking at our facial expressions we’ll know what’s happening inside (on an emotional level).
Usually, we don’t control our facial gestures so we’ll have a more genuine reaction to the products and services shown this way. We want to know how they feel moment by moment, instead of just applying a survey after experiencing our content.
So which companies are already using this technology?
