understand your customer by our data engineering services

Mani
Nerd For Tech
Published in
3 min readJul 9, 2022

Synopsis:

Introduction:

What is data engineering:

What are the benefits of data engineering:

Each modern business should require data engineering:

Nutshell

Introduction:

A single data encompassing various aspects like statistics, customer age, customer job, geography, and customer salary. Based on the data, we analyze each customer and at the same time we identify what they expect from us as a user.

Data is not only present online, it is also present on multifarious platforms such as social media, e-commerce, ticket booking and more. a single data, present various platforms and different formats.

data engineering

What is data engineering

Data engineering is collecting data from various sources and converting it into valuable information and at the same time design and building systems for storing. The pipeline processes data collected from multifarious sources and puts them in a warehouse.

What are the benefits of data engineering:

Always make better decision:

Just think about it, how does an organization make decisions? They make decisions based on the previous outcomes. With the help of Data engineering can identify, a user what is expecting from us and at the same time, based on that, you can change the business strategy and plans. Moreover, has possible to identify the type of customers and it helps target precisely customers.

Enhance the quality of product and user experience:

For instance:

A user lands on an e-commerce site using a browser for buying products. In e-commerce sites, an organization can track all events as what are the actions a user did on the landing page using tools.

They events are:

Which pages a user spent the most time

Which call button a user selects

Which pages a user didn’t spend more time

Above all, things were tracked through tools. So, based on the user experience and reviews, can fix the product errors and enhance the product quality.

In this way, product quality and user experience are improving.

Build Modern data pipelines:

A data pipeline is a collection of processes, moving the data from one location to another location, wherein each output depends on another pipeline input. Modern pipeline is to extract information precisely without any errors.

List Out parts in data engineering:

Data pipeline

Warehouse

Data pipeline:

Data pipeline is nothing but, just transferred data from one location to another for analyze purposes.

It has some challenges:

While data transfer from one location to another, these errors may occur.

Data corrupted, may have duplicate data, same data with different names.

So, while a data pipeline task is quite a risky one, handle that in the proper way.

Data Warehouse:

Data warehouse is a huge place to store the data, which is collected from various sources and at the same time, in its place, analyze the data and provide meaningful information to the organization.

Each modern business should require data engineering:

There was a time, each business did not happen through online. At that time, each one made business strategies manually. In the course of time, internet growth, various platforms to buy products, multifarious tech development using in that aspect people’s lifestyle changed. In this way, business tactics also changed according to the digital world. People are all buying products using the internet and at the same time, all information is save on the internet. Using the tool, tech companies get the information from the internet and convert that as data.

So, without data, you couldn’t analyze your customer. In this place, data engineering immensely helps to understand customers. That’s why modern businesses are require data engineering.

Nutshell:

Having been understood your business needs and objectives, Heliosz provides data engineering services to your organization.

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