Nerd For Tech
Published in

Nerd For Tech

Universal Analytics vs. Google Analytics 4 (Part 1)

Google Analytics 4 is taking over. By Ying Wang

Photo by Reza Rostampisheh on Unsplash

The main differences between UA and GA4

Reporting Interface

The Biggest Difference in Measuring Models

Free limits for Connecting GA4 with BigQuery (BQ)


Further Links



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store

Data Analytics Boutique, based in Coburg, DE. Building modern, customized and cloud-based data warehouse solutions.