Spotify: Rediscovering Music
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A Users Perspective
Listening to 🎵 Something Just Like This by The Chainsmokers, Coldplay
I had forgotten how much I missed music, dynamically listening to different songs, and experiencing different vibes.
Before now, I would have to buy the song and synchronize my device through iTunes, each time. This worked but was such a process. By the time I am getting into the song a new song would be out and I would have to do it all over again.
When I am running, sometimes I need to change the track to a different and faster beat to challenge myself to run faster, or I get bored listening to the same song over, and over again. It would have been great to be able to change and listen to something new. Also, to keep up with the latest songs, I had to repeat the ‘buy, synchronize, play’ process.
That all changed when I subscribed to Spotify.
I clicked that green button, and I was in. Immediately I searched for and played as many songs as I could think of.
LIKE BUTTON
Using the heart shape button, I could like any song and automatically save it to the Liked Song playlist. A playlist with all the songs I liked. You can even like a whole playlist.
ABUNDANT PLAYLISTS
Spotify provides you with 1000s of playlists based on your preference or mood. All you have to do is to search. I enjoyed sampling 30 new songs, every Monday, in the Discover Weekly playlist.
CUSTOMIZED PLAYLIST
Another cool feature is based on the songs you listen to and like, Spotify uses machine learning to create customized playlists. These playlists are a mixture of songs you already listen to and completely new songs.
Listening to: 🎵 Use This Gospel by Kanye West, Clipse, Kenny G
REMOTE CONTROL AND MULTIPLE DEVICES
The feature that blew me away the most was the ability to listen with Spotify on multiple devices. One moment I can be listening on my desktop and have to go somewhere and continuing listening to the song on the Spotify android app.
Spotify Connect allows you control the music playing on your desktop application and speakers around your home from the Spotify mobile app. All you have to do is connect all devices to the same Wi-Fi network.
The ultimate remote control.
Conclusion
The more I use Spotify, the more I want to learn more about the company, business, and culture. Founded in 2006 by Daniel Ek in Sweden, Spotify is the largest streaming company with over 356 million monthly active users.
Naturally, as a product manager my first interest was in the product, its strategy, vision and all the decisions taken to develop and deliver such an outstanding experience.
Luckily for me, Spotify released a 9-part mini-series called Spotify: A Product Story by its Chief R&D Officer, Gustav Söderström examining the stories behind its various product launches. From its first desktop app, to collaborating with and disrupting the music industry with streaming, partnerships and acquisitions, to defining the future of audio.
Going forward, I would be reviewing each of these episodes for vital product and business lessons, whilst considering the evolution of the music business.
Stay Tuned.
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