A Visual Tour of a Colombian Coffee Farm
Take a trip back to the field to meet the coffee farmers growing Nescafé Taster’s Choice
Have you ever had the chance to explore a coffee farm before? Nescafé Taster’s Choice took a team of coffee-loving bloggers to Colombia to check out the *incredible* Nescafé farms growing high quality coffee:
The team also had a chance to speak to the farmers who manage the coffee farms, and find out how training from the Nescafé Plan has helped keep them up-to-date with the latest technology and efficient farming practices. This has saved certain coffee farms, enabling them to thrive:
Nescafé works with agronomists and horticulturists to grow healthy seedlings, which are nurtured until they become plantlets and are passed on to the farmers to grow to maturity:
The group also learned about some of the potential hazards of coffee farming. Coffee rust, for example, is a typical problem that damages crops — the Nescafé Plan provides farmers with Castillo Variety plantlets, which are resistant to the rust:
Out in the fields, the farmers handpick the coffee cherries (the fruit that contains coffee beans) as they ripen — red cherries are ripe, while the green cherries will remain on the plant until they are ready to harvest. The terrain in Colombia requires that the cherries be handpicked, and always at the perfect time to ensure that Nescafé Tasters Choice is made with the best tasting beans:
Once harvested, the cherries are transported back to farm storage via large sacks — and by working with Colombia’s National Coffee Federation (the FNC) the Nescafé Plan ensures that farming communities receive fair payment and treatment for all their hard work. The FNC also helps to make sure that the beans are sorted and graded, so that Nescafé Tasters Choice can ensure they’re using the best quality beans:
The tour also offered the team a chance to connect with farming families, to understand the culture of the coffee farming communities and what family life is like in agricultural Colombia:
The work of these communities, and the care they take to grow the highest quality coffee, is what makes every jar of Nescafé Taster’s Choice special — and what keeps fans of the coffee coming back to the brand again and again.
Want to see more? Check out this video diary from Krista Simmons of eat.travel.inspire as she shares her experiences out in the Colombian coffee farms.
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