Personal, Ever-Changing, and Packed with Potential: Why Food Has Purpose

Nestlé USA’s Chief Marketing Officer on a Selection of Brands Driven by Passion and Innovation

Alicia Enciso
Jun 3 · 5 min read

Embracing Small to Think Big


Adding Purposeful Brands to the Family

Sweet Earth is a brand with a passion for plant-based foods.

Reinvigorating Big Scale Innovation



Nestle.USA

Enhancing quality of life and contributing to a healthier future in the U.S.

Alicia Enciso

Written by

Chief Marketing Officer at Nestlé USA

Nestle.USA

Enhancing quality of life and contributing to a healthier future in the U.S.