How Customer Engagement Data Influences Customer Retention

The most fundamental thing for any business is to generate revenue consistently. One of the ways to do so is by retaining the customers you already have. It is far much easier and cost effective to maintain the customers you already have than acquire new ones.

In this article we’ll cover how you can use customer engagement data to retain your customers. Customer engagement data can be obtained from how your customers engage with your product or website. Here are a few ways customer engagement data influences your customer retention.

Understand what Drives Customer Behavior

Using tools such as Nest Metric you understand how customers are interacting with your product. In order to fully harness the potential of this data, you have to fully understand your customer profile. This means conducting a thorough customer research to understand the customer’s demographics and interests. This may also involve gathering third party information such as their browsing history. When you understand your customers behaviour, you are in a better position to predict customers who require upselling. You’d then focus your energy upselling customers who are ready for certain products. This savse you time and money you’d have spent approaching customers who aren’t ready for certain products.

Conducting A/B Tests

A/B testing is where you preset two variants of a product to customers in order to…