Q1 2022 [January — March]
- Nestree Messenger: Metamask-wallet integration support in Nestree app (achievement)
- NFT Aggregator: NFT sales information collection service launch (achievement)
- Nestreemall : Mobile-APP release (Android/iOS) (achievement)
- Nestreemall: Development of shopping mall-integrated management system (achievement)
Q2 2022 [Apr — Jun]
- Nestree Messenger: Development of gallery function to enjoy NFT contents (achievement)
- Nestree News: News-service specializing in NFTs launched (achieved)
- Nestree Calendar: NFT calendar service launch (achievement)
- Nestreemall: Store Expansion (Achieved)
Q3 2022 [July — September]
- Nestree News: Affiliation and Expansion through News Service (Achievement)
- Nestree Metaverse: Metaverse development partnership award (1 company) (Achievement)
- Nestree App — App Reorganization and Renewal (News, Calendar, Market) (Achieved)
- Nestree app — Launch calendar subscription service (achievement)
- Joint promotion of NFTs with content holders (achievement)
Q4 2022 [October — December]
- NFT exclusive community renewal release (achievement)
- Nestree App: Launching Project Home (Collecting Project Information) (Achieved)
- Nestree Metaverse: Metaverse development partnership award (1 company) (Achievement)
- Nestree Metaverse: Metaverse space open (achievement) linked to sandbox platform open schedule, external open schedule may change
- Nestree mainnet partial conversion (plan-change)
- SNS linkage — NFT promotion channel open (achievement)
- New listing Additional listing (postponed)
Summary of product development progress
- NFT Aggregator launched /Currently, various NFT marketplaces are being launched around the world, and overflowing NFT information is fragmented, resulting in information imbalance. As the size of the NFT market grows, the importance of accurate and accurate information collection and reliable analysis is emerging. NFT Aggregator is based on providing a service that collects and displays the information of NFTs that are being traded on various NFT trading platforms or have just been released in one place. It is an NFT-specific platform that allows you to grasp all information about NFTs at once without site monitoring.
- Development of shopping mall integrated management system /Nestreemall is operated as part of the Nestree project. As an e-commerce platform that supplies the best products to customers, it must reflect not only the needs of members and consumers, but also the needs of product suppliers and distribution markets. In general, product suppliers cite the ‘shopping mall integrated management’ system as the most important and necessary criterion when deciding whether to join a shopping platform that sells and distributes their products. Accordingly, Nestree Mall joined hands with ‘Fourway Net’, which helped develop and operate the industry’s best e-commerce platform. We were able to provide an opportunity to provide high-quality products. ‘Fourway Net’ is an integrated management system operated by Dawoo Technology of Kiwoom Group, a subsidiary of Kiwoom Finance. We provide services in connection with about 400 shopping malls operated by leading domestic distribution companies such as eBay Korea, Shinsegae, Lotte, and Coupang, and currently about 7,000 customers are using and operating this system.
- Nestree Messenger, feature added /Development of NFT shopping function in conjunction with other NFT Marketplaces
- In-app Metamask wallet integration support /The Nestree mobile app supports the Metamask integration function, allowing users to immediately check the NFTs they have in Metamask.
- NFT calendar service launched/ The NFT calendar service is the most anticipated service by existing NFT users, and provides information on the release schedule of newly released NFTs, whitelist benefits, airdrops, and NFT sales. The reason existing NFT users are interested in Nestree’s NFT calendar service is to maximize NFT revenue. This is because more than 75% of NFT users do activities such as using NFT airdrops or buying NFTs for the first time and generate revenue when selling them. From new character IPs to luxury fashion brands such as Gucci, Balenciaga, and Burberry, sports brands such as Nike and Adidas, French start-up ‘Sorare’ using a soccer game platform, and NFT platform construction for musicians and creators, a variety of NFTs are available. Companies and startups in the sector are launching in various marketplaces. In order to purchase newly released NFTs, it is inconvenient to collect information while checking conversations in the Discord community or NFT-related group chat rooms. Various data and information related to NFT provided by Nestree will solve these problems.
- Launched Nestree NFT news service /Nestree officially opened and launched ‘Nestree NFT News’, a comprehensive NFT portal site that anyone can subscribe to, by disclosing a wide range of news and project information on the rapidly changing NFT market, NFT basic guides, and various information for in-depth analysis for free. Within the Nestree NFT news site, we also provide an NFT calendar service that allows you to grasp the latest NFT news as well as newly released project information. NFT Calendar Service is a service that provides various information related to NFT disclosure schedule, whitelist benefits, airdrops, and NFT sales.
- Nestreemall mobile APP released /We have launched a mobile app version of Nestreemall, and plan to increase the number of users through marketing in the future.
- Expansion of Nestreemall store brands: Concluded a consignment sales agency business agreement with VT Cosmetics /Nestree sells skin care products of the cosmetics brand VT Cosmetics in the Nestree Mall through a consignment sales agency contract with VTGMP Co., Ltd. (CEO Kang Seung-gon, Jeong Cheol, and Kim Yang-pyeong). Nestreemall, which was launched in June of last year amid great interest in the market as a reward commerce that provides differentiated discount rates according to the number of coins owned by members, has a record of consignment sales contracts with Able’s cosmetics brand Missha. In addition, C&C Co., Ltd. achieved successful business performance after entering the store. VT Cosmetics, which signed an agreement with Nestreemall this year, has surpassed 500 million yen in annual sales (approximately 4.9 billion won) in 2021 from Japan’s largest e-commerce platform company, ‘Rakuten’, and has become a ‘superstar’ on Amazon. korea. It is recognized as a first mover (leading company) leading K-beauty, such as being selected as a ‘seller’. Through the agreement between the two companies, we are recording high sales rates and performance by combining specialized product sales services with high-quality products with high brand loyalty.
- Nestree Messenger : Development of gallery function to view owned NFT contents /Blockchain-based community messenger ‘Nestree’ has developed and updated the ‘NFT Gallery’ function that lists and displays user-owned NFT (Non-Fungible Token) contents. With this update, you can quickly and safely check NFTs in Nestree messenger when needed, and save you the hassle of moving to another platform or service. Previously, Nestree developed and opened ‘NFT Aggregator’, which collects NFT contents sold in various marketplaces, ‘NFT Calendar’, which lists and browses project-related information such as major issuance and sales schedules of NFTs, and trendy NFT news service.
- New APP for NFT ‘Nestree’ released /The Nestree app includes the ‘NFT Aggregator’, which collects contents sold in various NFT marketplaces, the ‘NFT Calendar’, which lists and browses related information such as global project minting schedules and sales issues, trendy NFT news, and ‘Nestree NFTs’ It consists of Fragmented information can be easily accessed on mobile without a browser. The existing Nestree app is a reward messenger service through EGG tokens, and the newly launched Nestree app is a different service app of the same name that was launched by collecting only essential services in the NFT market, which is in its infancy. Through the NFT professional service app launched this time, we were able to take a step closer to our vision and goal of ‘NFT professional portal’. We will take this as an important opportunity to receive harsh evaluations in terms of securing new users, market needs, and ease of use.
- Nestree App — Calendar Subscription Service Launch /We launched an NFT calendar subscription service that allows you to quickly meet the most popular projects on the market. The NFT calendar service delivers daily schedules and events related to NFT mining for newly released NFTs, and is a NFT service that more than 300,000 NFT investors a month are looking for. Nestree launched a subscription service to provide users with information they might have missed or the hassle of visiting the calendar subscription service every time. This is because most NFT users are engaged in NFT airdrops or early entry to generate revenue, and we expect to be able to check the rapidly changing NFT-related schedule through the subscription service sent to subscribers. We plan to continuously launch a service that allows you to understand the market with just one Nestree app, and develop it into a premium paid subscription service for NFT professional investors.
Summary of business progress
- Investment Attraction: Cube Entertainment /Cube Entertainment is a first-class entertainment company leading globalization with premium contents. CUBE Entertainment is incubating many potential talents into talented artists based on a specialized training system and producing competitive content in the global market. Cube’s artists, completed with the three principles of ‘Musicality, Popularity, and Differentiation’, have grown into popular content in domestic and international markets, and presented a new way for Cube to target the global market. Cube Entertainment highly evaluated Nestree’s blockchain technology and proceeded with equity investment, and Nestree successfully attracted investment. As a result, Nestree will create synergy through collaboration and joint business with blockchain partners such as Anycube, a joint venture between Cube Entertainment and Animoca, Animoca’s metaverse brand The Sandbox, and Republic Crypto.
- Strategic partnership: Exclusive contract with Cube Entertainment for the development and establishment of metabus virtual space /We sign an exclusive contract with Cube Entertainment and develop and operate all contents, products and services provided in the metaverse virtual space owned by Cube. Furthermore, it is in charge of maintenance/management of partners entering the virtual space owned by Cube Entertainment. Cube Entertainment supports promotion and marketing work with partners for the vitalization of virtual spaces. Cube Entertainment is preparing to showcase Korean culture with great potential to global users in a new space called Metaverse. Together with Nestree Cube Entertainment, The Sandbox plans to form partnerships with various domestic companies for a Korean-style complex cultural space.
- License acquisition: Sandbox Builder-Studio license acquisition, partnership with The Sandbox for metaverse business /The Sandbox is a global metaverse platform based on blockchain and NFT (Non-Fungible Token) technology. Users can trade virtual space, items, etc. in games made with NFTs, and can also sell manufactured items. As the value of the Metaverse platform soared after the COVID-19 pandemic, The Sandbox also drew attention. The Sandbox has so far partnered with global brands such as Gucci, Snoop Dogg, and Smurf, and official partnerships are known to go through a very strict screening process at The Sandbox headquarters. In 2022, only 5 companies in Korea, including Nestree, signed a contract with Sandbox’s official builder studio.
- Metaverse Development: Sandbox K-village Development /The Sandbox is expanding the world of the metaverse with over 200 partners including Snoop Dogg, Winner Music, Cube Entertainment, and SM Entertainment. K-Village is being created as a complex cultural space that promotes K-content and various cultures to users around the world in LAND, a virtual space of The Sandbox. In March 2022, we signed a development partnership with Cube Entertainment and are accelerating the development of K Village. We plan to provide Korean culture and various pleasures not only to domestic users but also to people around the world by utilizing K-content that is loved all over the world. Nestree is discussing the development of Cube with various companies and tenants. We will do our best to promote proud K-content. Development is proceeding very smoothly
- Expansion of news transmission business: Signed business agreement with Coinness /We have entered into a strategic partnership with Coinness, a global blockchain platform, to transmit Nestly News content. Through this business agreement, Coinness will receive real-time sharing of NFT in-depth analysis provided by Nestree. Coinness is an investment information platform that delivers the fastest and most accurate breaking news in the blockchain industry. We deliver global news and information discovered by experts around the world 24 hours a day, in real time. The two companies plan to serve as a bridgehead to deliver important news related to NFT to users and read the trend of the NFT era that should not be missed.
- Signed a consulting business contract: NFT development and consulting of A global cosmetic company /As a partner of various Web3.0 businesses that link cosmetics and NFT of VT Cosmetic Co., Ltd., a cosmetics business brand of VTGMP Co., Ltd., we conducted related business consulting. Through this, we successfully launched NFT-linked products in local e-commerce shopping malls in Japan and China. Nestree provided VTGMP with all the know-how to expand its NFT business and explore new markets, and VTGMP developed cosmetics and NFT-linked products through Nestree, paving the way for expanding its NFT convergence business targeting consumers.
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