Netflix Design at SXSW 2017!
We’re coming back to SXSW! Every February, Netflix Design comes down to Austin TX to meet great people, learn about new products, eat too much BBQ, and share what we’ve learned over the years. Next year Netflix Design has submitted a select handful of design panels, crafted around some of the most poignant craft questions we get asked. Maybe you are a designer, a software engineer, a product owner or someone who is deep in design and business culture, we’ve got something for you. But like all SXSW talks, we need your help, and your votes!
Below is a short walk through of the talks and what you can hope to gain from them. If you see something you like, we’d really appreciate your votes, tweets, and shares. We look forward to seeing you in Austin!
Netflix Originals: The Battle of Data vs Storytelling — Kelly Wengert
http://panelpicker.sxsw.com/vote/65387
A/B testing can reveal less obvious truths about human behavior. At Netflix, we use A/B testing at a strategic level to inform design from concept to shipped product in order to deliver a measurably better user experience.
What we talk about when we talk about mobile — Jem Young
http://panelpicker.sxsw.com/vote/64645
At Netflix, an increasing percentage of the millions of devices that use our service are mobile devices. This talk will cover what it means to be mobile first and how this new strategy impacts everything from the product design to architecture decisions.
A Tale of Murder: Why Netflix Killed Max — Sam Horner
http://panelpicker.sxsw.com/vote/65361
Let’s talk about Max, a Netflix’s talking concierge service that was successful in testing. So why did we decide to kill him rather than release him to our 80+ million members worldwide?
Your Movie Poster Doesn’t Matter — Steven Gianakouros
http://panelpicker.sxsw.com/vote/64691
Why is the movie poster still around? It has a limited reach and it’s not measurable. Get insight into the unique process of promoting a film, TV series & stand-up within the Netflix service.
Art vs Science: Using A/B Testing to Inform Design — Navin Iyengar
http://panelpicker.sxsw.com/vote/61138
A/B testing can reveal less obvious truths about human behavior. In this talk, we will walk through key insights gleaned from years of A/B testing on tens of millions of Netflix members.
Migrating a Large Codebase to React — Ryan Burgess
http://panelpicker.sxsw.com/vote/66316
Migrating any codebase can be a daunting task. Where do you start? At Netflix we recently overhauled our entire codebase for the website to React and Node.js. It wasn’t an easy task, but extremely worth it after it was done.
Culture Clash:Design issues as Netflix went global — Marco Caldeira
http://panelpicker.sxsw.com/vote/66645
How do you help european customers understand what your service is in a nutshell, or create an onscreen TV keyboard for Japanese customers? These were just some of the problems that came to the surface as Netflix expanded to new regions, which its design team needed to solve.
Growing a Global Workforce at Netflix — Barbie Graver/Anna Blaylock
http://panelpicker.sxsw.com/vote/66072
Netflix began 2011 with 23.6 Million members, we had no original shows, Los Gatos was the epicenter of the company, and we were only available in the US & Canada. Netflix is now Global, with about 80+ Million members and employees around the globe. As a company that has always focused on the importance of talent and culture, how have we managed in this new world? What lessons are there for other organizations that want to grow their business?
mvp vs. MVP what’s your goal? — Jeromy Henry
http://panelpicker.sxsw.com/vote/67339
What does mvp mean to you? Do you aim low for a minimum viable product, or high for the Most Valuable Product? How do we designers cope with an organization that can’t decide if they want to sprint like a startup or perfect like an Apple. And most importantly what does it take to do both… really… really… well?
Don’t trust your user — Dave Decelle/Paul Anastasopoulos
http://panelpicker.sxsw.com/vote/67393
Often times what users say about your product can be in direct opposition of what they really want and how they will use it. Knowing how to correctly read user feedback can greatly reduce the risk of false positives and better set your product up for success. Drawing from learnings of hundreds of focus groups, tests and shipped products, in this talk we’ll share unique ways the Netflix product innovation team leverages research, design and prototyping to tease out what their users really want and better inform the products we create.
Prototyping leads to better products (Mentor Session) — Derek Collins
http://panelpicker.sxsw.com/vote/62692
