AI vs Creativity

Bilal Zaiter
Netnographers
Published in
2 min readMar 15, 2023

How Writers, Designers, and Marketers are Adapting to the Future

Photo by DeepMind

Writers: screen, copy, creative, lyrics….

Artists, graphic designers, whatever art school it is, etc.

User Experience people

Digital marketers

Advertising agencies creators

Artists, designers, writers, and marketers are finding themselves in a new era of innovation with the rapid rise of artificial intelligence (AI). As the industry is being challenged by AI, it is crucial for these professionals to adapt and evolve their skills to stay relevant.

The AI industry is currently worth billions of dollars and the competition is fierce between tech giants such as Google, Microsoft, Meta, IBM, and Amazon. There is no turning back, as AI is already being utilized in various fields including education, advertising, and screenwriting. It is imperative for professionals to make a choice between being skeptical or embracing AI technology.

The key to successfully adapting to AI is to not take current realities for granted and project them onto the technology. Instead, professionals should consider how AI will disrupt the industry and create new models of knowledge architecture. For example, rather than asking how AI will disturb education, professionals should consider how education will be disrupted and what new job opportunities will arise for students who use AI.

Instead of saying: companies will need to find a way to find out which students ((cheated)) at school to graduate. Ask : What is cheating? What is education ? What is a job ? Or even more interestingly: What kind of jobs someone who is using AI at school would be looking for?

You got it. Think AI not voice versa.

It is important to note that while some jobs and companies may become obsolete due to the rise of AI, many new jobs and companies will emerge. The key is to think proactively and consider how AI can enhance creativity rather than viewing it as a threat.

As the creative industry continues to evolve with the rise of AI, it is crucial for professionals to adapt and embrace the technology. This will not only ensure future success but also lead to exciting new opportunities for innovation and creativity.

--

--

Netnographers
Netnographers

Published in Netnographers

Your companion to develop, study, manage and grow communities online

Bilal Zaiter
Bilal Zaiter

Written by Bilal Zaiter

Linguist, Researcher, Life-Transition Coach