Netnographers
Published in

Netnographers

How can you understand — and thereby stay on top of — consumer passions?

Here’s how.

Photo by Caleb Fisher on Unsplash

Identify audience segments using psychographics

Recognize both influencers and detractors based on Passion Intensity

Include emojis in your analysis so you don’t leave any data out of the equation

Analyze images/logos for the most thorough understanding of consumer sentiment

Analyze your audience in real-time, as well as over time

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Bilal Zaiter

Bilal Zaiter

Writing makes life joyful. You will often find me playing at the digital humanities playground.