Taking it back to kindergarten.

Leveraging image recognition to read deeper into the lives of consumers.

Everything you need to know you learned in kindergarten, right? Well funny thing about that is there’s a difference between knowing what you need to know, and actually knowing it.

Today’s marketing is so much more than push advertising based on purchases, studies, and surveys. It demands intimate and relevant content unique to particular audiences — the right message, for the right people, in the right location.

With more than 63% of companies struggling to generate traffic and leads, maybe it’s time we focus on smart engagement tactics — communicating and connecting with the right leads, not all leads.

Deeply understanding an audience has become the foundation of campaign success. No longer does creative alone sell. Relevant creative shared with the right audience sells. Knowing who to connect with, what affinities to include, where to engage; it is not only strategic, but necessary.

Today a typical social media user consumes 285 pieces of content daily, which equates to an eye-opening 54,000 words and, for the truly active, as many as 1,000 clickable links.

Moving beyond descriptive measures, and extracting the lifestyles, passions, and interests of consumers empowers marketers to not only understand consumers, but to create and connect with the right audiences in a powerful way; a way that drives engagement and amplifies conversion.

So how do we move beyond the ordinary, and see beyond the noise (text)? How do we build strategic audiences and launch campaigns that consumers actually care about? We start leveraging what they are freely and openly giving us — photos.

With image recognition we are discovering organic and chosen affinities — the lifestyles, tribes, and activities people choose to associate themselves with — in the moments that matter most to them.

Leveraging a holistic approach to image recognition, companies like Netra, are answering these key questions: who, what, where. Extracting image insights, and overlaying them with text, hashtag, and location data, is guiding a new age of audience creation and campaign generation. One based on organic and user generated content and propelled by artificial intelligence.

The synopsis of such strategy — affinity based audiences and focused campaigns that reach the right people, in the right places.

We are pioneering an era of intelligence, in a sharing economy. Data is everywhere and consumers are more connected than ever before. Maybe it’s time we marry our kindergarten roots with this new age technology into a marketing strategy worthy of execution: one that’s automated, fast, smart, and created on affinities generated by consumers, for consumers.

Understanding what truly matters to people is opening a door of opportunity for marketer’s. A door that consumers — across borders — are freely letting us into by openly sharing their photos.

They say a pictures worth a thousand words, right? Its probably time we start reading.

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