Analysis 2 — Evaluation

  • What have we learnt about authoring online video?

As for authoring the online video we must follow what the service we choose can afford, we basically chose Facebook, the affordances and constraints Facebook is that Facebook autoplay videos published online without any sound so we need to focus on the first several seconds to get people’s interest and mostly use visual effect instead of much depending on the sound. Therefore, when we considered about what we film, we focused on the content. Our video about the free lunch had interesting and attractive scenes with a lot of people and food, including useful information about the event. We also put some text in to make the audience understand what is going on in the video. So, we thought it contained the necessary elements to publish on Facebook.

  • Publishing and distributing online video?

We chose to publish our video on Facebook, but there was a problem that we needed to solve when doing so: where shall we publish it, our private account or a new public page just for use for this assignment? If the real team find what we have shot without permissions what should we do? Then we came to an agreement on how to manage the content: post on a newly-created public page, and include a disclaimer that the work was unofficial and done as part of an assignment for one of our subjects.

  • Affordances?

What are the affordances of Facebook? One of the biggest affordances of Facebook video is that they autoplay, which means that audiences are likely to at least see the first few seconds of the video — this means it’s important to ensure that the viewer know what they are watching in the first few seconds of the video. We attempted to achieve this by having the title ‘RUSU Chill N Grill’ show at the start of the video, ensuring that viewers who would be interested by this would be drawn in without having to view a large amount of the video.

  • Constraints?

Constraints wise, as previously mentioned, when Facebook videos autoplay, it occurs without sound. This can create potential problems as one can not rely on the audio of the video to be its ‘selling point’, it must be sufficiently visually appealing so that if viewers choose to watch without sound, they still get enough of an idea of the product is being advertised. So, our way of achieving this was to including text describing the important parts of the lunch that would need to be advertised to viewers, as well as ensuring that the video was very fast-paced — viewers would hopefully get to see many different aspects of the lunch in a short space of time.

  • What did we like or dislike about it?

What we disliked about is that we need to make them in the right sequence and combine all the materials so that it can be presented in the way we expected which is a quite annoying part for authoring, however what we like about this part is that we can do it quite openly, there is not many constraints and it depends much on what we expected it to be.

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