group case study blog


  • Video has afforded the sharing of a situation that otherwise wouldn’t have reached such a great audience.
  • Previously, the public wouldn’t have access to a recorded primary source (as oppose to what the United Airlines official statement that would have presented a bias account of events.)
  • Another affordance with phone recorded is being able to upload the video immediately
  • Anybody with a smartphone can do it

What is a ‘constraint’ within the context of the affordance reading?

  • You must have publishing rights
  • You must consider privacy rights (in Victoria, you have to inform someone if you are filming them)
  • You require internet access
  • Security issues — requires you to be in close proximity to the situation
  • Circumstantial, you need to be in the right place at the right time

Online video

Why this video?

  • The video had massive social impact (viral)
  • Total viewership saw exponential growth as news networks reported on the incident and more social media users shared the footage
  • Excellent example of citizen journalism

Structure and format:

  • Video was raw footage recorded using a smartphone
  • Filmed vertically, unsteady, uneven lighting
  • Environmental factors - on the spot smartphone recording quality tends to be dependent upon available light, stability, spacing, distance from the subject, etc.

Service (context)

What is the service that the online video is published on?

  • YouTube

Provide an overview of this service in relation to what it affords authors to do with online video?

  • Ease of accessibility
  • Affords authors to track the progress of their videos (with viewership statistics, comments etc.)
  • Allows for conversation between creators (with reaction videos)
  • Easy to embed on blogs and articles, and efficient share options
  • YouTube has a huge user base
  • Algorithm favours many views and the ‘watch’ time — which means viral videos are pushed to the top