Commitment: People Want Be Consistent With Their Values

The principle of commitment shows that human beings have a deep need to be seen as consistent. Once person has publicly committed to something or someone, then we are so much more likely to go through and deliver on that commitment. From a psychological perspective, this can be explained, by the fact that people have established that commitment as being in line with their self-image and their values.

Neuromarketing evoked, how to use this second Cialdini principle in companies’ efforts to obtain greater conversion rates.

How to use this:

1. To get visitors and clients first step is to commit to something relatively small and usually free-of-charge, such as a sample guide or a whitepaper that they can gain access to from the marketers’ websites.
This increases the likelihood that those site visitors will eventually see themselves as customers, which allows marketers to follow up with an offer to buy their products or join their services.

2. Have you seen someone making public commitment in social networks, before starting doing something? This action increases the probability of successful ending of an idea! Why not to tease a person with certain hashtags to use in social networks, in order to increase lids’ coverage?

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