Why we need to apply neuromarketing in business?

Today it has become obvious that buyer’s decision is made not only because of an actual necessity of certain product or service, in other words from the rational motive. Most of decisions are based on our own subconscious motivation. This irrational aspect of human behaviour could and must be studied and then used by marketing specialists. This is what neuromarketing is all about.

Have you noticed, that you suddenly become hungry, when you feel amazing appetizing savour of freshly baked bread in the nearby supermarket? Stop! This is a pure marketing! The savour of bakery, according to studies, is the most provocative flavour.

Neuromarketing is an extremely valuable knowledge, because it captures and tracks authentic subconscious reactions of a potential client, free from preconception, his pure reflexes. Often reflexes are controlled by ego, social status and other things, but this is a win-win situation, and we are going to explain why.

Classical marketing is almost dead by today. Famous 4P’s model, Porter’s basic models from well-known marketing books are already not working.

The principle difference of neuromarketing and classical marketing is that in neuromarketing we use technology, which basically helps us to see the processes inside a human brain and then make them work for us, successful businesses. Only most innovative and advanced business owners know and implement neuromarketing nowadays.
Pay attention, that neuromarketing is not about “fool and sell”, but about “understand the target customer better and identify patterns in behavior”. And sell.