TOP5 AI projects in creative industries
AI is changing the creative industry, from fashion to gaming. Take a look at the TOP5 AI projects in our blog.
1. Nike On Demand
In 2017, Nike partnered with advertising agency R/GA to launch the Nike On Demand campaign which leveraged IoT data to fuel an AI assistant service to encourage exercise/behavior adherence. The six week campaign aimed to use data, algorithms and machine learning to shift the consumer perception of Nike in Germany from “cool product brand” to “performance partner” to help athletes meet their performance goals.
A human-driven 1:1 service on WhatsApp that keeps athletes engaged, focused on their goals, and connected with the best of Nike — from one-on-one training with professional athletes to VIP access to sold-out Nike experiences.
2. Grabit Inc.
California-based startup, Grabit Inc., provides manufacturing support through the use of automated robots and machine learning software. We channel the same static cling that makes a balloon stick to your hair and use it to automate the handling of virtually any material. Electroadhesion has the finesse to handle something as fragile as an egg, as flimsy as soft fabric and as unwieldy as a 50 lb. box. This unprecedented flexibility empowers entirely new possibilities in automation. Electroadhesion is a revolutionary technology that will unleash the potential of every factory and warehouse on the planet.
3. Angelina
The aim is to develop an AI system that can intelligently design videogames, as part of an investigation into the ways in which software can design creatively. ANGELINA focuses a lot on describing its process to others, seeking out information for itself, and trying to convey meaning to people through its work, all of which aren’t really things we care about when we look at generative software. Since its earliest form, in 2011, it has created hundreds of experimental video games, received acclaim in an international game-making competition, and had its work featured in a New York gallery exhibit.
4. 3D Systems
3D printing has the potential to massively democratize access to manufacturing. Artificial intelligence plus 3D printing could yield some really transformative experiences. Born from a spark of inspiration in 1983, 3D Systems has run on innovation for over 30 years. Co-founded by the inventor of 3D printing, Charles (“Chuck”) Hull, 3D Systems has grown into a global 3D solutions company focused on connecting our customers with the expertise and digital manufacturing workflow required to solve their business, design or engineering problems. 3D Systems’ products and services are used across industries to assist, either in part or in full, the design, manufacture and/or marketing processes. 3D Systems’ technologies and materials are used for prototyping and the production of functional end-use parts, in addition to fast, precise design communication. Current 3D Systems-reliant industries include automotive, aerospace and defense, architecture, dental and healthcare, consumer goods and manufacturing.
5. Neuromation Platform
Constantly developing technologies for various industries, theoretically, Neuromation can provide services for companies that create or upgrade images. With the help of GANs, Neuromation might be able to create super-resolution images that later could be used in media, retail and even fashion blogs, proving that AI is closer to creative industries that you could imagine.
