Naxon Labs: A Portable EEG Technology Company
Founder Leandro Castelluccio and Martin Machin share their vision on Naxon Labs
Naxon Labs, a company working with portable EEG technology and Brain-Computer Interfaces (BCIs), recently launched Naxon Explorer, an intuitive platform for EEG analysis and processing that aims to overcome the current barriers to neurotechnology.
Equipped with elegant visualization tools, automatic artifact detection features, and pattern recognition machine learning algorithm, the Explorer strips away all the complexities of conventional tools like EEG lab and Python’s MNE libraries to render a simple, cheap, and easy to use platform for the user.
But First Let’s Rewind a Bit. Who is Naxon Labs? And What is Their Story?
After earning a masters degree in cognitive neuroscience from the University of Sussex, where he primarily focused on fMRI research, co-founder and CEO, Leandro Castelluccio, returned back to Uruguay to continue his research at the Universidad Catolica del Uruguay as an assistant professor.
Teaming up with his other co-founder, Federico Romano, a medical student in neurophysiology, the duo sought out to explore business initiatives in the neuroscience industry. After preliminary research and with help from Martin Machin, it was evident that the portable EEG domain was fairly nascent and offered immense untapped potential.
In fact, it was mid-2014 and Interaxon had just launched their first BCI device, the Muse 1, a sleek headband designed to use neural feedback to enhance meditation. While the main commercial purpose was to provide neural feedback to enhance meditation, the product’s use of electroencephalography (EEG) made it very suitable for hacker-like BCI projects.
However, all of the software applications for EEG analysis in the market were far too complex; EEGLab and Python were great in terms of their customizability for filters and algorithms, but the background knowledge required to use those tools appropriately was simply too much for anyone trying to just explore with BCIs.
Naxon Labs was created to fill this void in the market, and their first product, Naxon Explorer does just that.
More About the Naxon Explorer:
Having just launched their first version recently, the Explorer is still in its Beta phase, but more features are being added with the objective to create simpler tools for EEG analysis, whether that be for a simple project or for an experiment in a research lab.
Currently, this software is only compatible with the Muse headband, and the primary reason for this is the dominance of Muse products within the neurotech consumer market. Sleek, affordable, and the least complex, Muse serves as the best entry level BCI, capturing a large portion of the market.
Naxon Labs is working on integrating their software with other BCI devices, however, and we can expect those new features in the rollout of their next version of Explorer.
Naxon Emotion + MindLace
As a second line of development, Naxon Labs has also been working on Emotions, a platform that aims to monitor, classify, and provide feedback for mental and emotional states. Using the Explorer as the backbone, the Emotion platform employs the algorithms and neuroscience integrated in the analytical software.
Emotions is even wider in terms of the audience compared to the Explorer. Taking one step further away from the technicalities of the data, Emotion’s ability to encapsulate the quantitative for the qualitative allows psychologists and cognitive scientists to measure behavioral responses. In a clinical setting, this tool can speed up the process of diagnosis or be used with a client to provide real time feedback. But its utility is not limited to a clinical setting at all, from observing a consumer’s reaction to a product (neuromarketing) to assessing the emotional impact of drone strikes on drone operators, the ability to objectively measure the change in one’s emotions is a powerful tool with several applications. According to CEO, Leandro Castelluccio, an Emotions beta software is coming very soon, hopefully by the end of 2020.
Naxon Lab’s third line of development, Mind Lace, is arguably its most ambitious one. With the goal of building non-invasive mind-controlled devices, MindLace aims to leverage mental and neuromuscular commands to build devices that help those with communication impairments. Currently in its nascent stage, MindLace is nowhere near fruition yet, but Naxon has been making steady progress. Mind Lace’s backbone will also be based in the “Explorer” software, once again revealing the versatility this software can offer to both the academic and consumer markets in neuroscience applications.
Overall, we were very fortunate to speak with Leandro and Martin on Naxon Lab’s current and future ventures, being a budding company in the neurotech industry. We hope that this piece has informed you of the many facets that make up Naxon, and we are excited for these products to hit the market.
Co-written with Mateo Pitkin.